Why we invested in Diddo
Diddo is a groundbreaking platform that provides native e-commerce capabilities within any video stream.
Think of it as the Stripe for video and social commerce — making media the focal point of a customer’s purchase journey.
The company is poised to revolutionize the way people interact with media and culture… creating an entirely new market.
The e-commerce landscape is evolving rapidly, and static commerce is no longer engaging enough for consumers. This shift, coupled with the growing trend of wanting to connect more intimately with what’s on screen, has created a gap that needs to be bridged.
This is where Diddo comes in.
The founders of Diddo are seasoned entrepreneurs with backgrounds in computer vision and the enterprise API space, boasting impressive resumes that include companies like eBay, Amex, and Shogun. The team’s experience and expertise, coupled with their proprietary computer vision algorithm, made Diddo a compelling investment.
The market opportunity for Diddo is enormous.
The social commerce market is a $89 billion industry with a 29.2% CAGR, while the e-commerce market stands at a staggering $5.2 trillion. Diddo aims to tap into this vast potential by changing the way people interact with media and culture.
Diddo’s business model has already proven successful. The company has secured smaller streaming clients, and has been extremely enticing to larger streamers due to its business model. Much like Stripe, Diddo plans to win when the customers win, taking a cut of purchases.
The company’s technology and defensibility strategy are impressive. They are building a proprietary computer vision algorithm for ease of integration and use, while leveraging networks and industry knowledge levers to set up distribution moats.
It’s important to note that the timing for Diddo could not be better.
The rise of social commerce in the US, the need for new forms of monetization for streaming companies, and the growth of CV and AI technologies have created the perfect storm for Diddo’s business.
Link Ventures’ investment in Diddo is driven by the company’s innovative product, experienced team, impressive traction, defensible technology, massive market opportunity, and proven business model.
We believe Diddo is well-positioned to lead the next wave of e-commerce, and we’re excited to be part of their journey.
