27 FREE Ways to Increase Engagement and Growth on Social Media
Jul 30, 2017 · 2 min read

- Post often.
- Vary your content — videos, polls, etc.
- Use Facebook Live (promote it before and after).
- Invite people who have commented on your Facebook page to like your Facebook page.
- Start a Facebook group.
- Participate in Facebook groups.
- Share others’ content.
- Include a call to action (CTA).
- Develop (and use) a content calendar.
- Participate in Twitter chats.
- Start a Twitter chat.
- Create lists to more easily (and quickly) organize profiles so you can retweet, watch trends, and reach out more efficiently.
- Retweet others’ tweets.
- Respond when someone retweets, likes, or follows you.
- Include an image.
- Include a link.
- Include hashtags.
- Watch influencers and monitor what they are tweeting that gets RTed often.
- Post frequently.
- Use hashtags.
- Follow influencers.
- Tag or mention others when appropriate.
- Create a branded hashtag.
- Respond when someone comments.
- Share behind-the-scenes photos and content. (Include the hashtag #BTS.)
- Have a fan or employee (from another department) do a guest-takeover for a day or special event.
- Offer exclusive content.
BONUS TIPS!
- Add your social media profiles to your email signature.
- Place your social media icons on everything — business cards, POP material, signage, statements, inserts, etc.
- Cross-promote on ALL profiles!
If you try any of these, I would love to hear about your results.
