Thinx
A rant for women with periods
Jared Matthew Weiss
76841

Jared, I’m howling. Great piece. Thinx is a fascinating company — saw the co-founders present at a Forbes Women Summit and they were brilliant, creating a sexy video about underwear for menstruating women. My fave part of this campaign is the use of nature— a grapefruit — to represent a woman’s cycle. Finally.

Now you’ll have to excuse me, it’s that time of the month and my media socialization is calling: I’m off to don white short-shorts and vault, split-legged, over a fire hydrant…

Show your support

Clapping shows how much you appreciated LisaStone’s story.