The logo animates
Slack’s $2.8 Billion Dollar Secret Sauce
Andrew Wilkinson
12K111

Noticed that! The animated logo is a great touch. Other examples: ThredUp does a terrific job animating their signature dots. when I saw the gorgeous new SheKnows Media logo brand last fall — a continuous line that creates a flower — I suggested animating it and adding an audio cue for SK’s premium video. The result is a great signature “kicker” to every SKM production.

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