With Christmas only just around the corner, the competition between supermarkets is really starting to heat up; they all want to be the one to put the turkey and its trimmings on your table this Christmas. The release of their highly anticipated TV adverts marked the start of the festive competition for customers, but I’m more interested in whether or not they optimised their websites using psychological principles. I’ve started my investigation with a Lidl review (pardon the pun) of the leading discount retailer in the UK.
There are numerous cognitive biases underlying the Black Friday craze — all leading to a boost in sales, as well as a few black eyes here and there! The question is, how can you create Black Friday style buzz around your product? Your answer is to use these powerful cognitive biases. These cognitive biases can be difficult to implement alone, but Scenario is here to help you!
Desperate for a deal? Bonkers for a bargain? Determined to get a discount? The media portrays Black Friday shoppers as frenzied consumers, who will wrestle just about anyone who stands between them and their discounted flat screen TV — but is their behaviour really crazed? Or is this bargain-fueled frenzy just driven by a number of unconscious cognitive biases?