I’ve read that the average person has 7 social media channels. I was surprised at that number as I’ve always remembered reading that one person could only manage 3 social media channels well.
(I’m not talking about having a social media channel where no update has been done in years.)
That number of course is without using any social media scheduling or other tools to manage the social media. There are at least 65+ social networking sites worldwide today.
Yesterday I was on a Twitter chat —#BizapalozzaChat and many peeps were talking about spending 20–25 minutes on LinkedIn everyday. This got me to thinking: Is 30 minutes enough on each channel and if you have 7 channels that would be 210 minutes or 3.5 hours per day!
Does the Social Media Channel Matter?
If you spend 30 minutes a day on LinkedIn do you generate as much business or leads from spending 30 minutes a day on Twitter or Facebook?
Oftentimes, I check my own blog stats and those that I manage. I do find a correlation between the time spent on a social network and the amount of traffic to the blogs.
It seems to be that where you spend your time, your efforts will flourish from it. But you may want to dig deeper and see if that traffic is converting or generating leads that you can develop.
Time on Social Media is Time Which Equals Money
Therefore, if you are on social media to generate business and earn money you have to consider the time aspect. Is social media worth your time and effort?
You may have read those stories from people who quit Facebook all together. They claim their lives got better after they did. I’m not recommending that but to be aware of the time you spend on social media each and every day.
If your traffic is not producing leads maybe it’s time for you to channel your time into another social network.
Below are some tips on which social network you may want to use for your business or personal pleasure.
Which Social Network Channels Should You Focus On?
Facebook is the biggest social network channel of them all. If you have a Facebook page you may want to set a marketing budget for it. The algorithm there is not favorable unless you do a lot of videos and/or spend some money on boosts or Facebook ads.
Facebook pages that are old may have a lot of “dead-weight” likes that consist of people not really interested in your page. They can bring down your page quality. You may want to market to increase your page’s likes to get more of an engaged audience there.
You may also use your personal profile to gain more visibility but I would not post only your content and business there. It’s a great place to keep up with family and friends if you so desire to.
People are on Facebook for mostly pleasure or because they are bored and want to be entertained.
LinkedIn is great for business to business type of businesses. It is where more CEO’s and leaders spend their time.
If you need to reach decision makers LinkedIn may be the place for you to spend your time. It is also a great social media channel to be on when you are looking for a job or some new freelance work.
Twitter is a wonderful place if you have content to share and consume. A must for those with blogs. It’s my favorite place to meet new like minded people.
You can chat with them without having to know them first like on Facebook or LinkedIn.
Twitter is a like a virtual networking party everyday.
This platform is really being consumed by a younger female audience. Many of these young females are behind a lot of purchasing power.
So if your products are geared towards them you may want to invest some time on Instagram. Instagram can be time consuming!
Between optimizing images and stories and then engaging, you can spend easily 30 minutes a day on this one.
This social network is the fastest growing one today but it’s really being used by a much younger audience. I’m not on it yet but watching what is happening over there.
It’s a video based social network that young people love.
If you love doing videos and have a lot of tutorials to share, YouTube is a place you may want to create some videos for and participate on their social network. Engage with others videos via the comments and share buttons.
On YouTube you could generate some dollars for your videos.
Retail websites can gain decent sales and traffic via Pinterest. It’s gotten much more complicated today than several years ago on this social platform. Video has started to become big with pins on this social network.
I highly recommend you try Tailwind to automate some of your pinning and shares.
Tailwind can also be used for Instagram too!
Social Media in the 2020's
So, where will social media take us in the coming decade? I believe it will be more personal as with groups of people vs. hanging out on the network itself.
Stories have explored in recent years and they will continue to play a bigger role on most of the social networks.
I still believe one person can only manage 3 networks well unless they have tools and others to help them along on the social channels.
But, how much time will people be spending on social media in the next decade? That’s the unanswered question for the new decade.
I’d love to know how much time you are spending on the social networks now. Which is your favorite social channel today?