Bullwhip Effect is an important phenomenon in supply chain and was first noted by MIT systems scientist Jay Forrester. It represents the instabilities and fluctuations in product and supplier orders throughout various stages of supply chain. Manufacturers order supplies and raw materials based on their demand forecast; however, variations can often be amplified when moving up the supply chain, leading to excessive inventory investment, lost revenues, missed productions plans and more.

The easiest illustration of the Bullwhip Effect can be understood from the “Beer Distribution Game” developed by Jay Forrester. In this game, participants play roles of customers, retailers, wholesalers…


Customer plays a very important role in business existence and growth. CPG is a very competitive industry, traditional players are constantly challenged by niche competitors as well as by big retailers with their private labels. Many traditional manufactures neither enjoy the flexibility of nimble competitors nor have same access to data as big retailers. Big retailers have access to all the products sold in their stores as well as customer data through their loyalty program such as reward cards. …


Image for post
Image for post

The goal of any manufacturer is to ensure that the product is available on the shelf when the customer walks into the store to buy. Predicting when a consumer will buy has never been an easy process. During times of economic uncertainty, the need for more accurate forecasting becomes increasingly critical as companies work to trim costs in the supply chain to ensure stability and profitable growth — without compromising customer service and relation with partners in the supply chain. Many companies prefer to use multiple demand sensors — order history, shipments, POS, new product plans, seasonal products, promotions, syndicated…


Data Science and Machine learning have come a long way in the last decade. As data is increasing so are the technologies to analyze the vast volumes of data to gain meaningful insights. Meaningful analysis of data allows modern day business owners to understand their customers better and help in finding effective ways to serve them. It also allows optimal management of resources. It won’t be wrong to say that effective analysis of data not only increases revenues but also savings, thereby giving companies more leverage and space to grow and innovate.

In spite of many advantages data analytics brings…

Live Insights AI

Live Insights helps modern day companies to reach their true potential by unlocking their data

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store