Bullwhip Effect is an important phenomenon in supply chain and was first noted by MIT systems scientist Jay Forrester. It represents the instabilities and fluctuations in product and supplier orders throughout various stages of supply chain. …

Customer plays a very important role in business existence and growth. CPG is a very competitive industry, traditional players are constantly challenged by niche competitors as well as by big retailers with their private labels. Many traditional manufactures neither enjoy the flexibility of nimble competitors nor have same access to…

Data Science and Machine learning have come a long way in the last decade. As data is increasing so are the technologies to analyze the vast volumes of data to gain meaningful insights. Meaningful analysis of data allows modern day business owners to understand their customers better and help in…

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