Why We Are Self Publishing the Aviary Cookbook - Lessons From the Alinea Book.
nick kokonas

Thank you for sharing this story and all of the details and work that go into creating a cookbook. As someone who toys with the idea of writing a cookbook, I now think I’d be better off just writing a regular book I’ve been dreaming up — and definitely self-publishing. For what it’s worth, I’d buy the $60 cocktail book and probably multiple for gifts. I hope it will come to fruition soon!

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