Marketing, Public Relations, and #BrandChat

Twitter chats are widespread and consist of professionals and random individuals meeting up for an online coffee date, where you start off by introducing yourself and kind of pitching who you are to your dates, or in this case… multiple dates who may one day become your employer, if you’re lucky.

I never knew such a thing existed, but then again, I don’t really hang out on Twitter. Once I got the hang of it, thanks to Tweetchat, it became simple. I joined #BrandChat because I think the way a company markets and brands themselves says a lot about their higher management and what they stand for. We talked about response times, how companies can better analyze their online and real-time traffic and make financial decisions off that data and how consumer analytics plays a role in strategic planning for a company’s brand.

Essentially, everything I’ve ever learned during my years at UF were being discussed, and although I’m not a professional just yet, I was able to contribute to the conversation and learn from great minds. The confidence I gained from joining #BrandChat is priceless; it’s nice to reaffirm your knowledge with other public relations enthusiasts and brand founders.

While it was fun answering questions about different brands and their social media habits, my favorite part was just sitting back and watching the tweets flood in with valuable information and individual experiences from all kinds of people. That’s something we don’t get at UF; sure, discussions are fun when you’re all millennials and understand each other’s generational experiences, but when you’ve got someone like James Ellis @thewarfortalent talking about how social media isn’t a shortcut for communication, you’re learning something different.

His exact words are as follows: “Best Practice: social isn’t a shortcut. Using Twitter doesn’t mean one person can do the work of ten”. You can interpret this quote however you’d like, but personally, I agree. Social media is difficult to manage and even harder to navigate if you’ve got to balance the company’s twitter, Instagram, pinterest and periscope account.

Brands are constantly growing and evolving, and the important thing to note about most brands is that the consumer is truly the one who shapes them. Don’t like what someone is doing? Call them out on it. For the first time in … EVER, the consumer has the loudest voice and that is because of the power of social media. Stand up for what you want in a brand, and demand that your voice be heard.

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