By Neil Bedwell This story originally appeared on Forbes.com on November 13, 2019 Last month I had the privilege of speaking at Worldz — an annual gathering of thousands of the world’s most influential marketing, cultural and business leaders — with a friend and client partner, who is a talent…

This story starts with two guys in a dimly lit bar in Atlanta, and an idea on a napkin — start a company not about profit, but about people. About change. About culture. Four years later, Local has taken investment, added a great partner, hired 12 exceptional employees, and helped…

Change Happens When We Simplify — Andrew Osterday Founding Partner & Chief Creative Officer When GM CEO Mary Barra was appointed VP of Global Human Resources in 2009, one of her first tasks involved tackling a seemingly minor issue — dress code policy. …

How “Careers” Have Changed & To Rethink Their Whole Approach w/Neil Bedwell (Entrepreneur & Founding Partner of Local Industries) Neil met Matt Gottesman — founder and editor-in-chief of Hustle & Deal Flow™ magazine, founder and host of Hustle Sold Separately podcast, serial entrepreneur, and new media consultant for intentional, purpose-driven…

By Harry Mitchell Growing up in Minnesota and going to school in Massachusetts, Atlanta — and the South as a whole — was unfamiliar territory. …

Change happening WITH me is much more attractive than change happening TO me Change happens when we — employee and company — grow together. Yet, employees in large companies are purposely broken into silos by function, by department, by geography. Internal communications mirror this dysfunction. In this fragmented environment…

This story originally appeared on Forbes.com on June 12, 2019 Control is becoming a scarce resource. Today we live in constant and accelerating change, political upheaval, social revolution and economic turmoil. And technology is gleefully disrupting nearly every aspect of our professional and personal lives. Our work building employee-centered communications…

This story originally appeared on Forbes.com on March 7, 2019 Human resources teams acquire, develop and deploy a company’s most profitable asset: their pools of talented people. Yet, many companies still treat HR like a cost center. A compliance necessity. A business pillar, but not a business leader. I, along…

Take five minutes and watch Andrew Osterday, Founding Partner and Chief Creative Officer at Local Industries, speak about using consumer marketing practices to engage employees at DisruptHR Atlanta 6.0 on April 18 at WeWork in Buckhead. Andrew’s presentation, “People First: What HR Can Learn From Marketing.” isn’t the first time…