This story originally appeared on Forbes.com on February 19, 2020.

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New ideas are fragile.

Inside complex corporate cultures, fresh thinking regularly gets attacked, or worse. After a career spent feeling and healing the cuts, I decided to try to figure out what was happening and why. I also ended up giving it a name, because it helps to classify your enemy as something familiar — makes them less scary.

Here’s a scenario you may recognize. Your team is tasked with developing an idea, something better that will make an impact. You work hard, taking time to craft a simple, elegant solution — a refined concept supported by research, creatively expressed yet rationally considered. …


By Neil Bedwell

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This story originally appeared on Forbes.com on November 13, 2019

Last month I had the privilege of speaking at Worldz — an annual gathering of thousands of the world’s most influential marketing, cultural and business leaders — with a friend and client partner, who is a talent and learning leader with incredible experience and big vision for how leaders must inspire and empower the greatest asset in every business: their people.

The experience was profound because of the nearly 100 talented people who joined us for the session. …


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This story starts with two guys in a dimly lit bar in Atlanta, and an idea on a napkin — start a company not about profit, but about people. About change. About culture.

Four years later, Local has taken investment, added a great partner, hired 12 exceptional employees, and helped bring change to more than 10 Fortune 500 companies.

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We also decided to trademark what we do — a proprietary process we call Change Marketing™. …

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The human side of business transformation. Your company is your people. We create consumer-grade marketing programs to put employees at the heart of change.

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