This story originally appeared on Forbes.com on February 19, 2020.

New ideas are fragile.

Inside complex corporate cultures, fresh thinking regularly gets attacked, or worse. After a career spent feeling and healing the cuts, I decided to try to figure out what was happening and why. I also ended up giving it a name, because it helps to classify your enemy as something familiar — makes them less scary.

Here’s a scenario you may recognize. Your team is tasked with developing an idea, something better that will make an impact. You work hard, taking time to craft a simple, elegant…


By Neil Bedwell

This story originally appeared on Forbes.com on November 13, 2019

Last month I had the privilege of speaking at Worldz — an annual gathering of thousands of the world’s most influential marketing, cultural and business leaders — with a friend and client partner, who is a talent and learning leader with incredible experience and big vision for how leaders must inspire and empower the greatest asset in every business: their people.

The experience was profound because of the nearly 100 talented people who joined us for the session. …


This story starts with two guys in a dimly lit bar in Atlanta, and an idea on a napkin — start a company not about profit, but about people. About change. About culture.

Four years later, Local has taken investment, added a great partner, hired 12 exceptional employees, and helped bring change to more than 10 Fortune 500 companies.


Change Happens When We Simplify

Andrew Osterday
Founding Partner & Chief Creative Officer

When GM CEO Mary Barra was appointed VP of Global Human Resources in 2009, one of her first tasks involved tackling a seemingly minor issue — dress code policy. Why, among the dozens of burning priorities on her desk, in an $11 billion dollar company, did she choose to focus on something so trivial as the dress code?

Because she knew it wasn’t trivial at all. It mattered to GM employees. And she was setting the tone for her leadership style and work approach — simplification.

Barra reduced the clunky, verbose…


How “Careers” Have Changed & To Rethink Their Whole Approach w/Neil Bedwell (Entrepreneur & Founding Partner of Local Industries)

Neil Bedwell, Founding Partner & President

Neil met Matt Gottesman — founder and editor-in-chief of Hustle & Deal Flow™ magazine, founder and host of Hustle Sold Separately podcast, serial entrepreneur, and new media consultant for intentional, purpose-driven companies — while speaking at SDX Interactive Day: Collide With Tomorrow in San Diego in May (now known as The One Club for Creativity).

The connection was instant as the passion each have for helping people be their best selves and helping companies take care of their people — their…


By Harry Mitchell

Growing up in Minnesota and going to school in Massachusetts, Atlanta — and the South as a whole — was unfamiliar territory. The thought of moving here hadn’t crossed my mind; that is, until I was introduced to Neil Bedwell, Founding Partner and Chief Strategist at Local Industries.

Three months before that introduction, I was feeling stuck. To family and friends, I jokingly referred to it as my ‘quarter-life crisis’. That was a dramatic assessment, admittedly, but I had experienced the critical realization that I was unfulfilled in my current situation.

After graduating from Boston College in…


Change happening WITH me is much more attractive than change happening TO me

Change happens when we — employee and company — grow together. Yet, employees in large companies are purposely broken into silos by function, by department, by geography. Internal communications mirror this dysfunction.

In this fragmented environment, transformation doesn’t happen to everyone at the same time, or is felt in the same way.

It’s easy for employees to grow apart during change, rather than rally together.

Change happens only when we shed our company labels and agendas and decide to grow as one. Strong work relationships built…


This story originally appeared on Forbes.com on June 12, 2019

Control is becoming a scarce resource. Today we live in constant and accelerating change, political upheaval, social revolution and economic turmoil. And technology is gleefully disrupting nearly every aspect of our professional and personal lives.

Our work building employee-centered communications and experiences — an approach we call “change marketing” — takes us into the heart of company culture. We see companies in every category struggling to adapt to a world that’s increasingly unresponsive to the traditional controls they have invested so much in. …


This story originally appeared on Forbes.com on March 7, 2019

Human resources teams acquire, develop and deploy a company’s most profitable asset: their pools of talented people. Yet, many companies still treat HR like a cost center. A compliance necessity. A business pillar, but not a business leader.

I, along with our team of change marketers, work with businesses in a wide range of categories — from large companies struggling to stay agile to smaller companies with dreams of growth that need to prove they can accelerate, scale up and return immediate value.

The key to both challenges is people…


Take five minutes and watch Andrew Osterday, Founding Partner and Chief Creative Officer at Local Industries, speak about using consumer marketing practices to engage employees at DisruptHR Atlanta 6.0 on April 18 at WeWork in Buckhead.

Andrew’s presentation, “People First: What HR Can Learn From Marketing.” isn’t the first time Local has presented at DisruptHR. Fellow Founding Partner and Chief Strategy Officer, Neil Bedwell, roused the crowd at DisruptHR Atlanta 5.0 with his perspective on the “The Belief Gap”.

In his presentation, Andrew delves into topics such as how to listen to employees, the power of story to drive adoption…

Local Industries

The human side of business transformation. Your company is your people. We create consumer-grade marketing programs to put employees at the heart of change.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store