DisruptHR Atlanta 6.0–Andrew Osterday–“People First: What HR Can Learn From Marketing”

Take five minutes and watch Andrew Osterday, Founding Partner and Chief Creative Officer at Local Industries, speak about using consumer marketing practices to engage employees at DisruptHR Atlanta 6.0 on April 18 at WeWork in Buckhead.

Andrew’s presentation, “People First: What HR Can Learn From Marketing.” isn’t the first time Local has presented at DisruptHR. Fellow Founding Partner and Chief Strategy Officer, Neil Bedwell, roused the crowd at DisruptHR Atlanta 5.0 with his perspective on the “The Belief Gap”.

In his presentation, Andrew delves into topics such as how to listen to employees, the power of story to drive adoption, what makes people happy at work, and why making managers great is the key to any transformation.

Learn about how HR can tap into Marketing’s consumer-grade expertise to drive belief and adoption with employees in DisruptHR’s rapid-fire, engaging format.

Watch the full five-minute presentation below.

Watch more Local Industries Change Stories here.

Follow Local Industries here on Medium — and Twitter and LinkedIn — or visit our website to learn more about Change Marketing and HOW to put employees at the center of your transformation.


Andrew is a founding partner and the Chief Creative Officer at Local Industries. His career spans both agency and client-side, crafting marketing solutions and digital experiences for some of the world’s most popular brands, such as Airbnb, Coca-Cola, The Home Depot, Delta, Porsche, and Jack Daniels before moving to Coca-Cola’s Global group where he led Cannes award-winning digital creative for Coke Zero.

His work at Coca-Cola also included real-time social content and production for the 2014 FIFA World Cup in Brazil, leading the world’s largest user-generated photo contest ever and crafting Coca-Cola’s employee engagement program spanning all 206 countries Coca-Cola serves.

Andrew is a pioneer of Change Marketing and a frequent mentor, writer, and speaker.

Stay up to date with Andrew on Twitter and LinkedIn.

The human side of business transformation. Your company is your people. We create consumer-grade marketing programs to put employees at the heart of change.

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