300,000 Additional Hotels| 1. Expanding to New Destinations
This is part 1 of the 300,000 Additional Hotels Series, which focuses on the implications of our new partnership announced earlier.
Since we launched 100,000 hotels on our marketplace back in March, we have constantly received feedback regarding our inventory. Every line of this feedback was noted and carefully analyzed in order to learn from the needs of actual customers.
When selecting our new partner for an additional inventory of 300,000 hotels (which brings our total hotel count to more than 400,000), data gathered from the process above was taken into account significantly.
In this series, we want to explore how this strategy enabled us to strengthen the weak points we previously had.
Case Study — Madagascar
In June, one of our community members (Andrés) searched for hotels in Madagascar and got the following result:
As you can see, we currently do not have a single hotel listed in Madagascar. After his search, Andrés asked us about when we expect hotels for this country to be listed.
Even though we had already secured more than 100,000 of the most important hotels around the globe (which provided us a good starting base), we still had some work to do. His question was a clear sign for us that we need to focus on expanding in terms of available destinations.
And so we did!
For the example of Madagascar, our new inventory raises the count of hotels we offer on our marketplace from 0 to 32 hotels.
Those will be distributed among the following cities:
- Ambanja
- Antananarivo
- Antsirabe
- Antsiranana
- Ifaty
- Ile Sainte-Marie
- Nosy Be
- Nosy Saba
- Toamasina
Just for this single case study, our destinations count will be improved by 9 cities and 1 country.
Of course we are adding many more destinations across the globe and are going down to the smallest cities to offer a place to stay. But the example above shall demonstrate how we accounted for customer feedback to setup the criteria when choosing our inventory partner.
Thanks to our very diverse and geographically scattered customer base, we quickly get quality feedback when it comes to weaknesses and needs.
Summary
With the addition of 300,000 hotels worldwide, we will close important gaps in terms of destinations. This will unlock all remaining markets and make our coverage truly global. Our offerings will especially be improved in regions with lower income or smaller population.
We expect to complete the integration of those hotels by the end of this year.
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