9 Tactics Of Pre-Launch App Landing Pages That Get Thousands Of Signups

Why you need a pre-launch database

What’s a landing page?

What your landing page should have

  • Screenshots/visuals — demonstrates the functioning of the app
  • Punchy description — the elevator pitch that says why not clicking ‘signup’ is the dumbest mistake they’ll ever make
  • Link to further content/info — This may be a pre-launch video, a blog, a press release, or any other publicity your app has received.
  • Invite list call-to-action — The most important part! This gets emails of interested people.
  • Refer a friend link –Gets more emails and creates a viral effect
  • Social profiles — Links to follow your app on all your social media pages

The top 9 tactics of app landing pages that get thousands of sign ups

1. They’re not stealthy or coy

2. Their copy is emotional and problem-focused

  • Injects emotion
  • Creates anticipation or urgency
  • Makes a promise
  • Drives action

3. Their call-to-actions aren’t ‘sign up’

  • DON’T confuse or distract the visitor with multiple CTAs in the copy other than to sign up (For example, CTAs to follow you on social media or find out more)
  • DON’T make the user hunt for the ‘sign up’ button (if in fact, you are using the signup CTA, but that’s not very creative, is it?).
  • DO use bright, contrasting colours and BIG buttons that naturally draw the eye
  • DO use wording that is consumer-centric, urgent, or benefit-focused. ‘Notify me when it’s ready‘, ‘Sign up for exclusive access’, ‘I want it’ and ‘keep me posted‘ are all great examples.
  • DO make the CTA button as close to the sign-up field as possible, so the viewer intuitively knows to click it as the next step.

4. They don’t ask for too much information

5. They incentivise

  • Exclusive content (articles, videos, quizzes)
  • Early access to the beta launch
  • A free trial or download if your app costs money to use
  • Complimentary in-app features they’d normally have to pay for
  • Going in the draw to win a prize

6. They say thankyou

7. They ask for social shares and referrals after sign up

8. They’re designed for their target user

9. They do A/B testing

  • An orange CTA button or a blue one?
  • The headline ‘Weather is unpredictable’ or ‘Never get caught in the rain again’?
  • A product demo video or a carousel of images?

The wrap up

Where to go next

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Co-Founder and Director at Buzinga App Development , leaders in mobile technology. Specialist in mobile marketing consultation and strategic direction.

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Logan Merrick

Logan Merrick

560 Followers

Co-Founder and Director at Buzinga App Development , leaders in mobile technology. Specialist in mobile marketing consultation and strategic direction.