The Ultimate App Launch Checklist You Must Read Before Going Live

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Launch day is nearly here, and you’re probably freaking out.

To avoid that nagging feeling of ‘I know I’ve forgotten something…’ I’ve put together the ultimate app launch checklist, containing everything you need to get done before you launch to the public.

I’ve separated the checklist into 2 sections depending on your requirements, level of expertise and budget.

  1. Basic contains tasks that every app developer should get done if they wish to release an engaging, high-performing app that delights its users
  2. Advanced is for independent startups or businesses who will accept nothing less than an app that pulls big revenue, makes a lot of noise and grows ridiculously fast (and who aren’t afraid to throw a bit more money at it to see it happen!)

If you see anything on this list that you didn’t know you should be doing, or perhaps you’re a bit unsure how to execute it, I’ve included handy links to relevant articles in our library of over 200 blogs.

Let’s get stuck into this to do list!


Before launching your app to the app store, have you:

  • Activated your Apple Developer Account and/or Google Play Developer Account? Remember that your app will take up to 10 days to be approved on the iOS app store and 1–2 days on Google Play.
  • Requested a D-U-N-S number from Apple to identify your business? This can take up to 5 business days to receive.
  • Designed your app store screenshots?

Ebook: The Marketer’s Guide To App Store Optimisation

  • Set up all your social profiles that your target customers use? Facebook, Instagram, Twitter, Linked In, Pinterest, Google +, Youtube…

How To Use Facebook To Drive App Downloads

How To Use Twitter To Drive App Downloads

5 Ways To Get Your App Shared On Facebook

  • Made a list of journalists, magazines, bloggers, etc you will contact as soon as the app goes live?
  • Written an email template to send to press outlets as soon as your app goes live?

How To Write A Press Release For Your App

How To Get Key Influencers To Rave About Your App

  • Set up an app landing page or website to push web traffic to your app store page?

9 Steps To Building A Must Have Pre-Launch App Landing Page

  • Optimised the 5 most important components of your app store page?

Ebook: The Marketer’s Guide To App Store Optimisation

Infographic: The Ultimate App Store Optimisation Cheat Sheet

  • Set up an email, phone number or other channel just for customer support?
  • Notified your email database that you’re just about to launch? (and again when you do…)
  • Got all your branding collateral sorted? Make sure you have all your logos and banners in different sizes and file formats for easy use on different online channels.

10 Steps To Branding Your App

  • Tested all these 9 things so your app doesn’t crash as soon as someone opens it?

Infographic: 9 Crucial Things To Test Before Your App Goes Live

  • Planned your acquisition campaigns and are poised to launch them?

5 Acquisition Strategies To Reel In Your First 5000 App Users

User Acquisition For Mobile Apps

  • Identified the most important metrics you want to track to measure your app’s success in the crucial first month?

Infographic: How To Measure The Success Of Your App

4 Steps To Using App Data “The Uber Way”

How To Gain Actionable Insights From The Top 5 App Metrics

Flowchart: How Startups Can Crush Their KPIs Every Time

  • Made a high-level game plan for the next 18 months of app growth?

App Marketing — How To Build Your Brand Online

Launch Hack: How To Get 100,000 Downloads In A Month

The Lightweight Startup Plan

Template: 3 Year Financial Forecasting For App Startups


Once you’ve checked off all the tasks above, have you:

  • Chosen an app analytics company and set up A/B testing?

10 Most Popular App Analytics Tools

  • Set up your customer service and user feedback tools?

10 Most Popular User Feedback Tools For Mobile Apps

  • Set up Facebook and web remarketing?

How To Use Remarketing To Keep App Users Engaged

  • Designed a mobile app onboarding flow?

10 Step Checklist For A Mobile App Onboarding Process That Will Get You A Second Date

  • Identified how you will measure ROI from your application?

How To Estimate ROI For a Mobile App

Framework For Measuring the Cost and ROI of Enterprise Applications

  • Chosen a push notification service and automated all your push notifications?

Comparison of 11 Most Popular Push Notification Services

6 Proven Ways To Make Your Push Notifications Irresistible To Open

  • Organised your launch party? (haha)

Got any other must-do tasks you think I should add to this list? Let me know in the comments below!

Check out the Buzinga Blog or join our weekly newsletter for more epic posts on startups, app development and disruptive technology. It’s awesome.

Where to go next

How To Launch Your App Hard And Fast

Launch Hack: How To Get 100,000 Downloads In A Month

The App Developer’s Investment Pitching Kit