Logo Geek
Logo Geek
Aug 9, 2015 · 6 min read

Every designer has their own design process, but paper and pen is the first place to start for most. You can quickly sketch and explore ideas with no limitations.

Some designers may choose to work directly on the computer, but personally I find that designs can feel refined and perfected far too quickly without any real experimentation. Sketching on paper allows slight variants to be explored very quickly, and often small mistakes and scribbles can actually form the basis of better ideas. I spend most of my time on the computer anyway, so drawing in a sketchbook is a welcoming break.

The beauty of drawing ideas on paper is that you can scribble without worry. Nobody is going to see your work. You can scribble and doodle for as long as you want. Sometimes an idea might be rubbish, but who cares? Free your mind of those crazy ideas, and doodle until the perfect idea comes together. You don’t need to draw perfectly or be an artist as long as you can produce the final piece. All that’s being put on paper at this stage is the underlying idea, and its for your reference only.

It’s rare to see inside a designers sketchbook, but for the purpose of inspiring others to learn logo design I am showing a few pages from my own, as well as contributions from other designers around the world.

A look inside my sketchbook(s)

I’m a big fan of sketchbooks, and I believe every identity designer should have at least one of them. Personally I have several for different purposes. Lets take a look…

The pocket sketchbook

I like to keep a sketchbook with me as much as possible, and having a small pocket sized version allows me to sketch on the move. I’m able to keep it in my bag so at random times though the day when an idea comes along I can sketch it down. When working on long-term projects I’m known to even keep it by my bedside so when I wake up with an awesome idea I can scribble it down and carry on sleeping.

The below photo show sketches for a personal project, an iPhone game called GooHoo.

The A4 sketchbook

I have an A4 sketchbook which is great for use anywhere I want to spend my time. It’s a nice size to use when working on logo design work at the desk, but also practical to take with me when on the move. Below are a few examples from recent projects; Geek Eyewear, AngloForma and Proofread My English.

Sketches for Geek Eyewear Logo Design

Sketches for Anglo Forma Logo Design

Sketches for Proofread My English Logo Design

My other sketchbooks

I have a slight obsession with sketchbooks, so have quite a few! As you can see from the photo below I also use an A3 pad, and a nice A5 pad too. I use them when its convenient.

This image shows a word-map created for ‘Proofread My English’ logo design project

A look inside other logo designers sketchbooks

I have asked other designers from around the world, at different stages of their career to kindly contribute photos from their sketchbooks for this blog. You will notice how everyone works differently.

Identity designer: David Airey

A personal idol of mine, David Airey kindly contributed the below sketches. For more on his design work take a look at www.davidairey.com or www.logodesignlove.com. Make sure to check out his books too as I’d highly recommend them.

Sketches from David Airey for Clemente Logo Design

Sketchbook photo from identity designer David Airey

Graphic Designer: Jacob Cass

Jacob offers some amazing advice for logo designers through his website justcreative.com. If you don’t know his website, make sure to browse and learn from the great advice given. He has kindly contributed the below sketch.

Sketchbook photo from graphic designer, Jacob Cass

Illustrative Designer: Von Glitschka

Von is an illustrative designer, but doesn’t use a sketchbook as such, but instead scraps of paper. Here’s what he had to say:

I don’t like the confines of a sketchbook, I find it too constricting. I wish I could, I admire those who have a nice row of filled sketchbooks on a shelf. So all my sketches take place on pretty much anything around me at the moment of inspiration. These usually make it into my physical project folder and I than tend to isolate the specific directions I’ll take and refine them again through more drawing. I have folders upon folders of sketches though. A whole flat file drawer is home to over a thousand sketched projects that I than created in digital form. I love logo design, and I love drawing because it’s designs best friend.

Von has kindly contributed the below photos, showing his sketches for Filthy Look Films, Australia. For more on Vons illustration and logo design work visit Glitschka Studios at www.vonglitschka.com

Graphic Design Student: Kyle Funk

Kyle is a graphic design student at Central Michigan University, and he has kindly contributed the below photo from his sketchbook. You can follow him through twitter @KyleFunkDesign

Logo design sketches from Kyle Funk for Foxhound

Graphic Designer: Amy Pinney

Amy is a graphic designer based in Birmingham UK. She kindly sent over a number of great sketchbook photos. My personal favorite was her sketches for the Magic City Brewfest. A few examples from her sketchbook are below. For more information on Amy, visit her website www.apinneysaved.com

Logo design ideas for Magic City Brewfest by Amy Pinney

Logo Designer: Andy Bratton

Andy is a freelance logo designer working under the name of Escalator73. He kindly contributed a number of great sketches. For more information on Andy and his work visit www.escalator73.com

Logo Designer: Jim Gott

Jim is a graphic designer, and art director for Flipp.ca. He has kindly contributed the below sketches for Knuckles Industries.

Logo design sketches by Jim Gott for Knuckles Industries

Hopefully the examples shown here will inspire you to start to learn logo design.

I originally posted this article a few years ago and am working on a new one with even more sketchbook work, so if you use a sketchbook feel free to share your some pages with me — the more I have the better the post will be.

Want to be a better designer?

Want to Improve your design skills? Check out Lynda.com for over 34,000 design tutorials and for a FREE 10 day trial.

I’d also recommend DesignCuts for their awesome deals on fonts and design resources.


Originally published at learnlogodesign.com.

Logo Geek

Written by

Logo Geek

Logo Geek shares useful resources for designers who love logo design & branding. Managed by @ianpaget a designer of visual identities. Visit http://logogeek.uk

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