Why I Finally Sold Out And Joined The Mainstream Media

London Real has always been about the message, not the medium.

Whether I’m talking to former world champion boxer Chris Eubank, the decorated Astronaut Commander Chris Hadfield, or the comedian and actor Eddie Izzard, we have always stuck to our guns and produced beautiful, intimate, long-form interviews grounded in listening, empathy and connection.

Looking back after four years I’m proud of what London Real has become, but I am most proud of the fact that our values haven’t changed.

You see London Real has always been about one thing: getting the best content to the most amount of people — by any means necessary.

So when I was approached by the television channel London Live about bringing London Real to an even more mainstream audience, of course I jumped at the chance.

“But Brian, what happened to ‘Putting the BBC out of business?’” you ask?

:))

OK it’s true. When I quit my job after 10 years in banking and started London Real out of a small studio in Shoreditch in East London in 2011, I dreamed of creating something that was impossible to find on television.

As I explained in my TEDx talk, I was tired of the mainstream media constantly selling me their latest iteration of “bad news.” I wanted to make something truly different.

And we did. 250,000 subscribers and 40 million views later I know our efforts have been successful. But in today’s world, I’ve learned you can’t afford to be short-sighted when it comes to the medium.

Online media is in a constant state of disruption. The challenge for any broadcaster is to keep evolving and adapting to whatever social media network or file-sharing platform is available.

Big news corporations have finally got the memo — people are not interested in being patronised and talked down to. They want quality content that actually improves their lives, opens their minds and has a lasting impact.

New media companies like London Real have shown the industry that the people who watch us are more than just consumers. The viewers who seek out our message are far more akin to clients and customers.

Quite simply, if you want to impact people’s lives in a positive way, you have to really give them the goods over a long period of time. London Real is proof that most people are intelligent, highly curious and committed to becoming better versions of themselves.

As one of my favourite guests on the show James Altucher said, we’re not living in an information age any more, we’re living in an “ideas economy”.

With each new platform we adopt, London Real will proceed to impact a new audience. Teaming up with London Live is the latest embodiment of our humble mission: to change the world one person at a time.

Tune in to watch London Real on London Live every weekday at 7am starting January 4th.

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