What’s wrong with traditional systems? Everything. Starting with the name.

Semantics

Let’s say it together, “lead retrieval systems.” Are you yawning yet? The concept itself sits heaped along the wayside of days gone by, growing cobwebs with the likes of the beeper and first-generation Nintendo. Modern-day marketers no longer need to throw a hopefully bottled message into the ocean of unknown possibility. And lead-worthy prospects prefer to be neither “retrieved” nor “farmed.”

In this fast-paced world of cutting edge technology, unilateral messaging is defunct. Conversations, interactions, and real-time information exchange rule supreme. So while the concept may still bear the name of lead retrieval, at Loopd we are doing so much more.

Technology

Even technology at the “forefront” of lead retrieval devices is outdated. Scanners? One-sided badge tracking? These products leave too much guesswork and clunky gaps between information capture and functional utility to provide measurable benefits. They all require duplication, qualifying leads, and manual entry of details. They are a waste of your most precious resource: time.

Sure, these products were once light years better than the event-marketing dance that we shall affectionately call the “business card swap and shuffle.” But at one time Pong was also deemed the highest achievement in computerized gaming. A few rounds of a digital line “bouncing” a computerized orb and we can all agree that technological times have changed for the better.

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It’s Personal

Improvements in technology mean nothing if they do not provide measurable enhancements or catalysts for your business. You could set up shop at every conference from now until the apocalyptic end of the world, but if your lead building is not personalized, you are better off emptying the mini fridge and never leaving your hotel room.

Loopd understands that conferences are opportunities for driving revenue and maintaining brand image. While traditional methods of lead retrieval are static transmissions of after-the-fact information, Loopd allows you to identify the right lead on the spot, ensuring that you never suffer the regret of the “one that got away.” Real time relationships allow you to do what you are already doing while gaining benefits that are immediately useful.

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The Loopd triple threat of App, Badge, and Analytics, is the new generation in proximity marketing solutions. These tools allow you to acquire vital information passively, as you carry on normally. Sales cycles are condensed down to nothing and ROI can be understood instantaneously.

This ability makes you the equivalent of a telepathic marketing savant. You can be quick, nimble, and responsive to your potential leads. Immediate information exchange occurs and is stored automatically. You are no longer forced to be the infallible receptacle of conference interactions, compelled to remember everything and everybody. Loopd lets you off the hook and puts you on the fast track.

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Your Thoughts

At Loopd, we want to know what you think. If we’re not solving your marketing problems and addressing your lead generation hiccups, then we’re not doing our job.

Does this new generation of lead retrieval address your biggest concerns?

What additional abilities would provide added benefits?

What genre of outdated lead retrieval system was the hardest for you to retire? (Feel free to leave a picture of you hugging your favorite business card scanner in the comment section. We’d really love to see that.)