What Is An Animated Explainer Video?

You’ve heard it called all sorts of different things; Home Page Video, Landing Page Video, Splash Video, Demo Video, Intro Video, Marketing Video, How It Works and Explainer Video.

No matter what name is used, they are basically the same thing. It’s a video that runs between 1 to 5 minutes and is used to give your audience a brief and simplified understanding of a product, service or topic. The length of the video varies from platform to platform but there has been a trend lately for longer extended videos as more and more companies are using them for marketing purposes. However, keeping them short is helpful in making sure the video is an easily digestible piece of content that not only entertains and explains, but is also fun.

One useful way to think of an explainer video is that it’s your elevator pitch for your product or service. What would the pitch sound like if you only had a short ride in the elevator to capture someones attention? In order for that to happen you need to make sure the video and story stands out.

An animated explainer video conveys clearly to the viewers the points you want to get across. These videos can be used for a lot of situations whether it’s to teach, inform, sell or even inspire. Story is the backbone of a LooseKeys animated video but its not the only factor in creating a successful video.

The core foundation of a LooseKeys animated explainer video is:

  • Story / Script
  • Illustration
  • Voice over
  • Animation
  • Music & Sound Effects

Over the years we’ve seen more and more brands jump on the animated explainer bandwagon. At LooseKeys we believe that all businesses can benefit from an explainer video; if your business is just starting out or even if you’re a fortune 500 company.

It’s very easy to get caught up with all the details when wanting to explain a topic, especially when you’re passionate about something. That’s where a great studio can come into play, to pull out those key points and boil down the complicated into something anyone can understand.

Animated explainer videos are an entertaining way to reach out to your audience and there’s something about animation that people gravitate towards. Perhaps it’s the bright colors or the potential for viewers to escape from reality. The possibilities for storytelling through animation are only limited by your imagination.

Having a video that can quickly and effectively communicate your message to the target audience is invaluable because really, most users don’t want to read boring text. At LooseKeys we can explain anything from Legos to money saving apps, to cyber-security.

If you need help crafting your video by one of the best teams in the industry, look no further than LooseKeys.