Most of the so-called marketing “influencers” out there are celebrities. They’ve made it. They’re not in the trenches anymore. They forgot how to “do” marketing; their employees promote their new books for them, build their new websites, launch their new products… all they have to do is sign their name…

We’ve interviewed Vlad Bodi, CEO of Hppy, a knowledge hub for HR professionals and team managers around the World. He believes that transparency is key to keep employees happy and to make your business become a great to place to work. — Vlad, tell us about you and Hppy. My team and I have always wondered what truly drives employee engagement in workplaces and what can companies do to drive happiness at work.

We’ve interviewed Blake Morgan, a customer experience author, speaker and adviser. She believes that transparency is a “nonsense killer”, improving culture and making customers (and employees) happier. — Tell us about you and your work. I’m a customer experience author, speaker and adviser. My book “More Is More: How The Best Companies Work Harder And Go Farther For Knock Your Socks Off Customer Experiences” is being published with Routledge next Spring.

It was a year ago at the Croke Park conference centre (besides the famous Dublin stadium). At the time, I was a one-man band. I spoke for 20 minutes in front of 500 marketers about the biggest conversion mistakes companies were making (and how to fix them).

/ Originally posted on our blog: http://slicesconsulting.com/evolution-branding/ / Get our next articles in your inbox: https://slicesconsulting.com/no-bs-articles/ This isn’t a post about the fact that we’ve rebranded: you don’t really care, and I don’t blame you. Instead, I’d like to talk about how and why our branding is what is today…

/ Originally posted on our blog: https://slicesconsulting.com/income-report-september-2016/ / Get our next articles in your inbox: https://slicesconsulting.com/no-bs-articles/ There’s a lot of BS surrounding entrepreneurship. Launching a startup is sexy. Being an entrepreneur is even sexier. …

My dad has a tough time understanding how we’re able to collaborate without being in the same room. I could have kept consulting on my own, handling a few clients from Ireland, paying myself a nice salary and live a “normal” life. That wasn’t for me. …

I haven’t written a blog post in more than a year. It’s been a busy year. In one year, I went from a one-man show with €0 in revenue to a great team of 3 with €84k in revenue. I have a newfound respect for you entrepreneurs. …

Twitter is rumoured to consider increasing its character limit to 10,000. I usually don’t comment on this type of news but with the new year I am full of energy. Here is what is going to happen. People will debate about whether or not a character limit increase makes sense…