AdEspresso vs. PowerAdspy — Which One Is Better?
AdEspresso
AdEspresso is one of the most dependable and effective Facebook Ad management and optimization tool that is really very productive for small and medium scale industries.
It’s a simple yet highly efficacious Fb Ad Manager, assisting brands to advertise their products and services, expand their group of fans, and boost engagements among their community.
Utilizing AdEspresso, people can readily examine each component of their Fb advertising campaigns, finding which creatives and statistic targets convey the best outcome.
It likewise executes conversion rates on extrinsic sites enabling customers to advance by leads and client solicitations, not simply CTR, making the item work behind making Facebooks Ads quite simpler.
AdEspresso Features
Ads templates
AdEspresso has a major spotlight on split testing and for a very long time advertising campaign creation worked by transferring a couple of distinct titles, advertisement scripts, and other innovative components and letting AdEspresso framework make each conceivable blend of advertisements predicated on the distinctive things you are analyzing.
Consider utilizing ad templates offered by AdEspresso and design a proper Ad to be utilized or examined in a single advertising campaign.
You can design the Ad templates utilizing the Asset Manager of AdEspresso. The list of Ad assets would be made available to you, utilize the best one and make your Ad perform phenomenally well.
By means of Ad templates, you will be able to compare your URL to the headline and images used in your Ad, thus building an impeccable end-user experience of your marketing campaign from your prime click.
Asset Manager
This is the second most prominent feature of AdEspresso. This feature was introduced in the year 2016, and till then it has undergone numerous updates. Utilize this feature and build custom, saved and lookalike audiences efficiently, one can add audience list in various folders and manage them easily.
Retaining your saved groups of onlookers composed is always a smart thought. Building your saved onlookers enables you to effortlessly test them against one another across various ad campaigns, along with limiting the measure of time you are spending on campaign forming by having your standard groups of onlookers accessible to establish a whole new campaign.
Select Asset Manager from the Tool Box and find all your saved audience on the subsequent window. You can even design an Ad template with the Asset Manager and that makes it popular all across the web.
More Bidding Schemes corroborated for Google Ads
There are several new bidding schemes that you can now utilize for your Google ads. Create ads with AdEspresso using the best bidding scheme that fits best to your marketing needs.
- Manual CPC
- Enhanced CPC
- Maximize Conversion
- Maximize Clicks
- Target Outrank Share
- Target CPA
- Target Search Page Location
- Target ROAS
White Label Alternatives In The Report Generator
As soon as white label alternatives are activated, they’ll be naturally chosen when you make a PDF report utilizing the Report Generator software. Whitelabel is abetted in the Onboarding Requests and Campaign endorsements. It is also utilized in the Report Generator based on the level of subscription.
PDF Report Templates
The PDF report tool has spared a great deal of marketer’s time on making excellent reports for Fb advertisements. When the Report generator was launched, the generation of reports was performed manually.
You can design a report by defining the nature of the module, the information you would like to be incorporated within your report, and personalizing the design with an easy drag-and-drop interface.
By perceiving the Report Layouts, people are able to design the PDF report of their Ads in comparatively less time and effort.
Rather than physically making your PDF report, you’ll have the capacity to make another report from one of three unique formats- Audience Analysis Report, Revenue Performances Report, In-Depth Report.
PowerAdspy
The marketing world is never steady, marketers need to upgrade themselves with the latest technological innovations and secure the rank of their website. PowerAdspy comprises of the best advertisement copies from marketers of all around the world. If you are also a marketer, you can catch a glimpse of the best working ads on your niche. Optimize their strategy and use it for your own business so as to take your business ahead of your competitors. Read the blog further and get to know this particular ad spy tool in detail. Irrespective of whether you are a digital marketer, entrepreneur, or a freelancer, PowerAdspy provides you with the authority to filter advertisements from a database comprising of more than 6 million advertisements across 15+ countries to discover the ones that are intended to perform excellently for your business.
PowerAdspy Features
Advanced Search And Filtering
This is one of the most prominent feature of the best ad spy tool. There must be some feature by which users can search for the ads created by their favorite advertisers, keywords, prefered locations etc. PowerAdspy has this feature by which one can apply Relationship Filter, Ad Placement Filter, call-to-action Filter and likewise.
Spy On Competitors
With PowerAdspy, you can track the performance of your competitor’s ads. Apart from this, you can get information related to various ad types, creatives and angles utilized by your competitor.
In-depth Analytics
With a tool like PowerAdspy, you get every single detail about your competitor’s ad campaigns. The things you can view include the number of comments, likes, and shares on the ad copies of your competitors. Identify the group of onlookers that engage with your competitor regularly and try to engage them in your business.
Colossal Database Of Ads
There is tremendous data of more than 15 nations that will help you design the best ad copy for the betterment of your business. This data is constantly updating and so you can always be aware of the statistics of the trending ad copies.
Bookmark Option
While navigating to the ads of your competitors, you may like several notions used by them on a varied range of ads. With the Bookmark feature offered by PowerAdspy, you can easily bookmark those ads and view them at some later point in time.
Powerful Search Algorithm
You can provide relevant phrases, terms or keywords and identify the ads that could be beneficial for you from the business perspective. Boost your campaign by sorting the advertisements by likes, comments, shares, date, etc.
Total Visibility
You can drop in on the live ad posts right from the platform and gain total visibility of ad analytics. Get an overview of ad engagements along with the audience’s opinion on different sort of ads. Doing this would help you design ads according to the preferences of your targeted groups of onlookers.
Geo-targeting
PowerAdspy helps you discover highly accurate data about geo targets of your targeted audience. You can use this information to determine the groups of onlookers that can be interested in your brand or products.
Engagement-oriented Information
PowerAdspy provides you with the engagement-oriented details of Facebook ads. The number of social interactions will help you judge the winner ads of your niche.
AdEspresso Or PowerAdspy — Which One Is Better?
In the above section, we have discussed the features of both AdEspresso and PowerAdspy in detail. Let us now do the comparison of these tools and reach on a conclusion about the best ad spy tool.
Usability
AdEspresso offers a customizable dashboard that makes it convenient even for the newbies. From a single dashboard, you can gain insights of competitor’s ad campaign with this tool.
An intuitive layout is offered by PowerAdspy and so beginners can also utilize this tool easily and efficiently. If you are thinking of getting started with Facebook advertisement, make use of this tool and get to know the winning tactics of designing an excellent Facebook ad copy.
Thus, both PowerAdspy and AdEspresso are similar in terms of usability.
Functionality
With AdEspresso, you can access a large number of ads designed by your competition. You can even create and try out the variations of your own advertisements by means of this tool.
With PowerAdspy, you can search for your competitor’s advertisements by keyword, age, gender, location, interests, or by the occurrences of the landing page of your competitors.
In terms of Functionality, I’d place PowerAdspy above AdEspresso as you spare yourself from squandering time on viewing irrelevant ads.
Pricing
Pricing is one of the most important points that needs to be taken into consideration while choosing an ad spy tool. AdEspresso is in weak link here in this aspect.
AdEspresso:
- Basic — $49/mo
- Premium — $149/mo
- Elite — $499/mo
PowerAdspy:
- Basic — $49/mo
- Standard — $99/mo
- Premium — $249/mo
In terms of Pricing, PowerAdspy comes out as a clear winner.
Conclusion
In this blog, I’ve mentioned the most popular features of two of the best ad spy tools- Adespresso and PowerAdspy. Read it thoroughly and then decide which of the tool to be chosen so as to get higher revenues from your ads. I’ve used both of them and the one I like is PowerAdspy. For me, it is the best ad intelligence tool a marketer can utilize and create a winning ad copy.
Which of the ad spy tools do you prefer? Comment below and let us know!
