The Makeup Empire With a £6 Million Turnover a Year That Was Created by a 21-Year-Old With No Qualifications

Paige Williams and P.Louise: From a council estate upbringing to innovating and inspiring the cosmetics industry

Lu Mar
6 min readJul 15, 2020
Image of Paige at Morphe Launch from here

From growing up on a council estate to having a yearly turnover of £6 million. Paige Williams is the perfect example of letting nothing stop you from achieving your dreams and becoming a success.

At just 27 years old, this time last year, her yearly turnover was said to be £6 million. Enough for her to be able to tell her mum to quit her job because she no longer had to work a day in her life. A well-deserved break while she was sadly battling cancer.

With no school qualifications to running her own nationally accredited makeup training academy, Paige has proven that you can take your fate into your own hands, despite your childhood upbringing. With an impressive £3.8 million at the end of her first year in cosmetics, no matter what your market, you can take notes from Paige Williams.

Paige’s Story

Paige grew up on a council estate, which to any non-British readers, is council/local government-owned houses, for those who usually cannot afford housing.

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Lu Mar

English Literature and History Graduate living in Oxford and working in Motorsport Marketing. Contact me: lumarrim@gmail.com