Lubor

… time (For example, the pace of generation Y people who stopped using Facebook is highly alarming). The way to really lock-in customers is to permeate their belief systems. It’s to keep them interested in your narrative, to keep them following your social media channels and to make them part of your “club”. Once your brand is engrained into the collective psyche, it’s really hard to lose that — unless cul…

…he TAM for you. You are in charge of this story and of inspi…he TAM for you. You are in charge of this story and of inspiring people to adopt a new way of life. Commenting on market size, Benedict Evans of a16z writes that “saying that you’re aiming for x% of a $ybn industry is unambitious — great companies change the y, not the x.”

Make your brand a catalyst to the cultural storm that will provide a tailwind to your startup’s growth. This way, you create an interrelation between the idea that has been spreading and your brand spreading the idea further. They feed each other as more and more people are taken by the rising tide.