Carousell: a Guerilla UX Case Study
Alexey Samkov

Hi Alexey, I’m really impressed by how detailed your design process is, and I think the solutions you proposed are great!

I’m curious to know why you decided to have San Francisco residents set as the target user for your study though, since this app is based in South-east Asia. Your solutions are definitely relevant, since they are usability improvements, but choosing to study a group of users that are physically and culturally-distinct from the actual market of the product (despite certain behavioural similarities) seems to be an odd decision.