Luis Rajas Fernández – Medium

Luis Rajas Fernández

Luis Rajas Fernández

Innovation: a transformational factor

Do companies change at the same speed as customers do?

Apr 20, 2017

Innovation: a transformational factor

Apr 20, 2017

Luis Rajas Fernández

La Innovación, Desde Abajo

La innovación se ha alzado como el Santo Grial de las empresas en el siglo XXI. La salvación que todas las compañías buscan para asegurar…

Feb 3, 2017

La Innovación, Desde Abajo

Feb 3, 2017

Luis Rajas Fernández

Innovation, Bottom-Up

Innovation has been raised as the Holy Grail for companies in the 21st Century. The salvation that all those corporations seek to ensure…

Feb 2, 2017

Innovation, Bottom-Up

Feb 2, 2017

Luis Rajas Fernández

El Paradigma de la Experiencia del Cliente

Mucho ruido y pocas nueces

Jan 6, 2017

El Paradigma de la Experiencia del Cliente

Jan 6, 2017

Luis Rajas Fernández

The Customer Experience Paradigma

Much ado about nothing

Jan 6, 2017

The Customer Experience Paradigma

Jan 6, 2017

Luis Rajas Fernández

Don’t worry, be crappy (don’t await excellence to launch your product)

In a context where companies move faster than ever in history, and entrepreneurial adventures raise and fall in a matter of days, best…

Nov 4, 2016

Don’t worry, be crappy (don’t await excellence to launch your product)

Nov 4, 2016

Luis Rajas Fernández

The Psycho Corporation

Psychopathy, as described in Wikipedia, is a personal disorder which is usually characterized by an antisocial conduct, a complete lack of…

Sep 20, 2016

The Psycho Corporation

Sep 20, 2016

Luis Rajas Fernández

The 4 Deadly Sins for a Non-Innovative New Offer

One of the most difficult strategic planning issues for any company is to possess an updated and healthy — and profitable — offer…

Aug 29, 2016

The 4 Deadly Sins for a Non-Innovative New Offer

Aug 29, 2016

Luis Rajas Fernández

3 Things That Kill Innovation In Large Corporations

For all those who have dealt with the implementation of innovation in large corporations, there are for sure a series of common stoppers…

Jul 11, 2016

3 Things That Kill Innovation In Large Corporations

Jul 11, 2016

Luis Rajas Fernández

My Perfect Innovation Department

The innovative company

Jun 24, 2016

My Perfect Innovation Department

Jun 24, 2016

Luis Rajas Fernández

Luis Rajas Fernández

#Business-oriented with a technical background. #Marketing strategist, #Innovation management, #Design and #Communications

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