Tesla: The Improvisation Debt
Jean-Louis Gassée

Following your comparison with Apple, I think that…

a) Musk followed Apple in the high class of car. (Old known fact.)

b) Musk followed Apple in the integration: batteries, motors, cars, software, sale…

What I think Musk must follow is Steve Jobs’ genius to get Tim Cook as COO.

Musk must find a COO able to do what Tim did for Apple!

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