Luis Parker

… depleting the resource, whether it is forests, petroleum reserves, idle automobiles, or attention. If success for the business means harm for the system, every individual contributing to that success is doing harm.

…are photos or buy pants cannot persuade a handful of business people to trust qualitative research. You can’t fit a story into a spreadsheet.

…anted to ask more than we ever had time for. Are we getting it right with the specific words we’re using? And is our definition of what’s “right” actually the same as our users’? What do they think of our claim that we’ve got your back; does our…