Hello Apple, it’s me, Europe. Do you remember me?

Hello Apple, I’m Europe, do you remember me?

With each passing year, Europe becomes less of a priority for Apple. Real obstacles and invented by the Californian brand make Apple services take time, years, to arrive to the old continent: EUROPE

Europe is a continent that is not used to being ignored. We are in the middle of the maps, we put our names to the world and our Presidents, Prime Ministers and Foreign Ministers are always go well placed in the photo and we appear in the headlines for the Brexit of England.

We are not many, but being in the background is not natural for us. We were confused when the largest company in the world begins to get more and more services are still not reach us until years later. Years. One thing is to wait a few days until you translate it into our language, another thing is to see Chinese, Japanese, Australians and Americans using your services while we watch from the sidelines.

Probably the Single Market is our problem, we admit it. Different regulations is a headache, but otherwise allows large companies do strange things with their taxes. We will not apologize for using Google services, are available in Europe!

Apple Pay

Launched almost two years ago, ApplePay remains a mystery for Europe.
Nearly two years after being announced, it is in the UK and was announced some weeks ago at the WWDC for France and Switzerland. In Europe, we have a better NFC infrastructure card payments than in the United States, however, we can not use Apple payment services .

NFC with phones in Spain has only appeared in Samsung Pay this month. Android Pay it nor expected as ApplePay.

Apple Maps

In Spain, there are two cities with the integrated public transport. But yes, two is better than one.
Integrations with public transport are a luxury item called Apple Maps that it’s reserved for Americans who use public transport less than the rest of Europe.

Luckily there are wonderful apps like Citymapper or Google Maps in the App Store.

APPLE NEWS

Question: How? Is available a news app created by Apple with 60 million users and is not in all European countries? Answer: Yes. Yes and yes!

After the disaster of Newsstand, the next media revolution would be Apple News. We say ‘would be’ because despite the more than 60 million users of the platform still closed to the European public, and we have not been able to verify it.