A few thoughts on Snap(chat) and video.
You can talk about Snapchat and it’s failing all you want, but this is not what’s important. Snapchat was on its rise, and, as reported in Q2 2018 earnings today, Snapchat’s daily active users number fell 1.5 percent to 188 million this quarter, down from 191 million. Although, it did have a positive 2.9 percent user growth last quarter.
Snap’s, Snapchat’s parent company, net loss decreased by 20 percent year-over-year, so it only smashed $353 million this quarter, compared to $385 million in the last quarter.
But Snap is not just Snapchat.
“Snap Inc. is a camera company. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.”
A lot of people (in tech?) are familiar with the fact that in 2016 Snap(chat) created these sunglasses that let you record Snaps and then publish them on your Snapchat profile. They looked kinda stupid. I mean, they had that yellow ring thingy on each side and did come in black (which was okay), coral (idk) and teal (wtf). Okay, not stupid, but you get the idea. They looked childish. And although it was meant to be used by children, it was not meant to be used by childish children. (At this moment I hope you’re still following me and understand what I’m trying to say.)
Long story short, the thing was interesting but not interesting enough. Because of that Snap paid the price of $40 million. That’s a lot of unsold Spectacles.
At the Vanity Fair Establishment Summit 2017, Snap CEO Evan Spiegel one thing that is particularly interesting.
“Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade. But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.”
Fast forward to 2018 — Snap announced new version of Spectacles in April. And for some reason, this is starting to look like Snap knows what’s going on. And not just that, but it seems like they’re working on something they truly believe in.
So, basically,… they are a beast. You can get them in three colors: Onyx (black), Ruby(red), and Sapphire (blue). You can also choose between twilight (light) and midnight (dark) lens. The glasses weight only 45 grams. There’s a dual microphone. Camera has a field of view of 105° and f-stop f2.2. Images are taken in resolution of 1642 x 1642 px and videos in resolution of 1216 x 1216 px at 60 fps.
This is a camera that can be on your head, at any time, everywhere. Even inside if you’re cool enough to pull that one off. It’s like you have a GoPro on top of your head, but you don’t look like a complete doofus. The only downside is that, even though you can record for 30 seconds, your video will be cut into three 10 second long clips.
Here’s a clip like that:
Let me say that again. This is a pair of sunglasses that lets you record a video in a 1216 x 1216 px resolution in 60 frames per second.
It’s a pair of sunglasses with 4GB flash storage, that can store up to 150 videos or 3000 photos.
My favorite youtuber Sam Sheffer made a video with/about new Spectacles and it’s definitely something you should watch.
I guess vloging with a buttery-smooth gimbal and Canon 70D is nice, you kinda look cool in the street. You’ve all seen Casey Neistat. But Spectacles could bring video-documenting on a next level. DSLR camera definitely gives you better quality, but Spectacles give you amazing mobility. Your hands are free. And this may sound stupid but given the two free hands, your videos can be much more descriptive and even more intuitive if you’re trying to show how something is done.
On that note, Samsung is obviously trying to get creators to move to mobile devices with their amazing phone cameras. Warby Parker is making cheap, yet nice frames. What if companies like these two would bring to life a normal-daily-life-recording-glasses for the masses? Something like Spectacles. And with even better quality. The technology behind Spectacles is not that big of a deal; they could easily be recreated in a normal glasses frame. Cameras are getting better and smaller every day. And you can’t make me believe that glasses-camera can’t record for more than 10 seconds. Even if I would have to wait 5 more minutes for a video to upload to my phone so I could share it — I guess I would buy them. And a lot of other people would.
To conclude this mini rant…
For most of the people, there is no difference between HD and FullHD — they’re both good 🔝💯🔥👌.
And most of the people are not photographers or videographers — they just want to document their life and share it the easiest way possible. For that reason, I believe there is a bright future for Snap.
Spectacles are a fucking $150 camera sunglasses with HD video recording option. And they look pretty damn good.
Should people use them? Absolutely.
Will people use it? I’d have to agree with Snap on this one. It maybe was not that obvious 2 years ago, but now we are starting to see the huge amount of videos shared every day. Video sharing was a thing for people with high-quality gear. In the last 5 years, mid-quality gear became more available to regular people, and the appetite for high-quality video fell. Or did the appetite for mid-quality video rise?
Whatever the case is, Spectacles are here to stay. And evolve.
All photos taken from Sam’s video. Follow him. It’s worth it.