That equates to roughly 66.5 million Americans, based on U.S. population at the time of the Pew Research Center survey, who receive push notifications, but do not click through or search for any more information. To put that number in perspective, 66.5 million people is more than the population of: Alabama, Alaska, Arkansas, Connecticut, Delaware, Washington D.C., Hawaii, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Mississippi, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Utah, Vermont, West Virginia, and Wyoming combined.
I Subscribed To Push Notifications From 12 News Outlets For 3 Months — Here’s What I Learned
Cassie Dagostino
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The numbers are eyebrow-raising, but when I think about my own reading habits I’m not quite convinced they’re horrifying. I get push alerts once in a while and take note of a great many more headlines on social media throughout the day, and when I don’t click through it’s not so much because I don’t want more than a few words of information but because I don’t want to take a reading break just yet. If a headline catches my eye but isn’t of earth-shattering importance — and that’s most of them — I’ll make a mental note of it and read about the matter later. Maybe not via the link that caught my eye, and maybe not even at the same publication that sent it.

That said, your analysis is very interesting and timely, and I hope it’s widely read!

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