Lunyr Token (LUN) Crowdsale

With the completion of our platform design and plans for an invitation-only alpha, we are excited to announce a token crowdsale for Lunyr on March 29, 2017 at 16:00 UTC.

The crowdsale instructions will be released soon and have not been published yet. There will be an announcement once we’ve published the crowdsale instructions and LUN token contract address.

Lunyr is an Ethereum-based decentralized crowdsourced encyclopedia which rewards users with app tokens for peer-reviewing and contributing information. It aims to be the starting point of the internet for finding reliable, accurate information. The long-term vision is to develop a knowledge base API that developers can use to create next generation decentralized applications in Artificial Intelligence, Virtual Reality, Augmented Reality and more.

The platform itself is designed to encourage the continuous growth of highly accurate and reliable content. A powerful token incentive system aligns individuals and drives content creation and review.

LUN Tokens

Lunyr tokens (LUN) are used to advertise on the platform. The advertisements are text-based such as those seen in Quora. Ads are a crucial component of the Lunyr ecosystem. They create a powerful demand for LUN from those with financial resources. Ads provide the economic force that drives network effects as more contributors and readers join the ecosystem. Estimating the amount of advertising revenue Wikipedia could generate if it allowed advertising on its pages provides clues to the potential demand for LUN:

  • In 2006, Jason Calcanis, the cofounder of Weblogs, Inc, which was acquired by AOL, published an article about Wikipedia estimating an annual advertising revenue potential of $100MM.
  • In 2008, performed an analysis of Wikipedia and arrived at an annual advertising revenue potential of $350MM.
  • In 2011, Vincent Juhel published a thesis about Wikipedia for HEC Paris, and arrived at an annual advertising revenue potential of $1.6 billion dollars.

Crowdsale Details

The crowdsale period will occur March 29 to April 26. The exact start and end block numbers and LUN contract address will be announced on our community channels. Instructions to participate will be posted on the Lunyr website.

  • Minimum crowdsale target: 25,000 ETH
  • Maximum crowdsale target (cap): 250,000 ETH
  • LUN purchased per Ether: 44 LUN per ETH

Note: We may change the crowdsale targets and LUN purchased per Ether anytime before the crowdsale begins if sudden and significant ETH price movements occur. LUN is not equity and does not grant any right to participate in the control, direction or decision­ making of Lunyr or the Lunyr application.


  • LUN crowdsale: March 2017
  • Invitation-only Alpha: Q2 2017
  • Alpha release on Testnet: Q3 2017

Team Bios

Arnold Pham, Project Lead

Arnold cofounded Leandigest Inc., a Silicon Valley-based tech startup, as CEO. He started programming in C++ at the age of eight, and later on, was an evangelist of BitTorrent and Bitcoin. As an Ethereum activist, he organizes Ethereum Developers Community, the second largest Ethereum meetup in Silicon Valley, where he also teaches decentralized application development. He graduated from University of California, Los Angeles and University of Pennsylvania.

Andrew Tran, Business Development

Andrew cofounded Leandigest Inc. as COO. Prior to that, he had built an insurance business with over $10MM in sales. Before entrepreneurship, Andrew worked as a Project Manager, and later, Account Executive at Oracle where he closed the largest ever hardware deal for their small-medium business division. He holds a B.S. in Computer Science from University of California, Los Angeles and an MBA from University of California, Davis.

Benjamin Bamberger, Blockchain Architect

Ben is a veteran Bitcoin blockchain developer. He cofounded a technology-driven marketplace called Evlo as CTO. His previous work includes developing data models and researching Machine Learning, Natural Language Processing, and Artificial Intelligence for business applications. He holds a Masters of Science in Electrical and Computer Engineering from Carnegie Mellon University.

Christopher Smith, Blockchain Engineer

Christopher was the Cofounder CTO of BitMesh, a decentralized platform that enables users to share their internet connections. He has developed algorithms for Internet of Things and Deep Learning applications. Christopher possesses over seven years of experience as a software engineer. He was a PhD candidate in Computer Science at University of California, Santa Cruz and holds an M.S. and B.S. in Mathematics and Computer Science.

Steve Yu, Front End Development

Steve specializes in graphics design and front end development. He designed the UI and UX of Ethboards, a decentralized job board concept built on Ethereum for recruiting and connecting developers. He graduated from University of California, Berkeley with a B.A. in Political Economics and emphasis on International Trade.

Holly Hernandez, Marketing

Holly provides marketing expertise. She has been developing marketing strategies at Stanford University since 2013. Her prior work consists of creative writing, videography, and art, for which she has received Congressional recognition. She will be graduating from Stanford University this year with a Bachelor’s degree in Psychology and a Minor in Creative Writing.

Duc Pham, Security Advisor

Duc is a serial entrepreneur with 30 years of experience in technology innovation. He has built and managed multidisciplinary engineering teams for both startups and public companies. He was the founder and CTO of Vormetric, which was acquired by Thales Group for $400MM. Duc invented Vormetric security and encryption technologies and holds 9 patents as well as 10 patents pending in security and parallel processing.

Dr. Greg Colvin, Technical Advisor

Dr. Colvin works on the Ethereum Virtual Machine (EVM) for Ethereum DEV. His work includes pushing the boundaries of EVM performance and evolving the EVM architecture and Ethereum specification. Greg has had decades of technical experience inventing algorithms, designing systems, and programming applications and servers. His experience includes building and leading world class teams.

Grant Fondo, Legal Counsel

As a partner at Goodwin Procter LLP, Grant specializes in digital currency, blockchain technology, and securities litigation. He is an experienced federal prosecutor and a former Assistant U.S. Attorney in the Northern District of California. Grant is the Co-Chair of Goodwin’s Digital Currency + Blockchain Technology Practice, and sits on the board of the Digital Currency and Ledger Defense Coalition as a founding member.

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