Lydia BothaA Tale of Two Websites: Why Some Websites Are Dead in the WaterOnce upon a time, two new accounting firm websites were created. The one followed the ‘tried-and-tested’ (read embarrassingly outdated)…Aug 24, 2019Aug 24, 2019
Lydia BothaTailor-Made Services: What Do Your Clients Need?You know that miserable feeling when you go shopping, and you find the perfect, confidence-triggering dress which is just a tad too long…Aug 16, 2019Aug 16, 2019
Lydia BothaYou Chose a Niche for Your Accounting Firm. Now What?Have you ever studied the menu at your local diner to decide what to order? I guess that’s a yes. Once you’ve ordered the grilled turkey…Aug 9, 2019Aug 9, 2019
Lydia BothaThe Real Reason Why You’re Feeling Overwhelmed, Overworked, with Not Enough Profits to Show for ItIf you clock 60 hours a week, you feel overwhelmed with an ever-growing to-do-list, but your bank balance still gives you the finger (no…Aug 2, 2019Aug 2, 2019
Lydia BothaSilence, Gut Instinct! I’ll Do What the ‘Guru’ Said I Should Do Instead.We don’t give our intuition enough credit. How often do we disregard that voice as just a wild idea with no substance? How often do we…Jul 26, 2019Jul 26, 2019
Lydia BothaDid You Choose the Right Niche for Your Accounting Firm?Three years ago, when I started telling accountants that they needed to niche down, I was met with a lot of disbelief and stubbornness.Jun 14, 2019Jun 14, 2019
Lydia BothaThe Beaten-Path-Groupie vs the Maverick: A New Business Model for AccountantsI’ve always had a problem with boxes. Those that I was expected to fit into, in any way (I do like a box that contains fancy Belgian…May 31, 2019May 31, 2019
Lydia BothaHow Not to Be Boring: The Accountant’s Guide to Writing for the Internet, with PersonalityYou know that feeling when you sit in a meeting or seminar fighting with everything inside you not to drop your head as you doze off?May 24, 2019May 24, 2019
Lydia BothaSEO 101 for Accountants: How to Drive Traffic from Google to Your WebsiteSEO, or Search Engine Optimisation, is one of those digital marketing terms the experts love to use to jargon-dazzle their unsuspecting…Apr 19, 2019Apr 19, 2019