4. There was that time I almost didn’t hit my traffic goals for a truly dumb site I was editing, writing for, and art directing. This filled me with existential terror. Digital media is an endless production of Glengarry Glen Ross. I had numbers to hit. I was in the eyeball business. I had to attract eyeballs, millions of them, or it was hit the bricks, pal, and beat it. Eyeballs like stars in the sky. Eyeballs free from their sockets. Swimming in great shoals, their optic nerves wriggling.