Lyndon MorantWith Web3, You Don’t Have to be Rich to be EarlyAirdrop-farming isn’t a degenerate act of greed and desperation; it’s a symptom of accessible capitalism and the kind of individual freedom…3 min read·Jan 20, 2024----
Lyndon MorantNFTiffs: Before and AfterThis article is split into two parts: the announcement of NFTiffs in the week of August 7th, and then the fulfilment. It also serves as a…9 min read·Aug 19, 2022----
Lyndon MorantOveranalysing: Bouncing QR CodesPlease note this was originally written in February 2021 immediately after Super Bowl weekend6 min read·Jul 31, 2022----
Lyndon MorantMoments of Creation: January 2020This was originally written in January 2020 and is reposted here from my email archives. It’s about how creativity can come from despair.5 min read·Jul 7, 2022----
Lyndon MorantCoinbase’s bouncing QR Code is an example of ‘format-mashing’By now you have probably seen Coinbase’s Super Bowl ad. The ad has earned a particularly high level of attention relative to its fairly…6 min read·Feb 15, 2022----
Lyndon MorantApple’s “911”A friend of mine runs Apple’s retail business in Hong Kong. A few months ago, we sat down for dinner and I explained that my fitness…4 min read·Feb 7, 2022----
Lyndon MorantNike’s ‘You Can’t Stop Us’ is a Brand Campaign Designed to Drive SubscriptionsThe film is promoted in paid media alongside an instruction to ‘Join Us’ which directs straight to Nike’s Membership sign-up pages.5 min read·Aug 9, 2020----
Lyndon MorantApple’s ‘Holiday’ Ad For iPad in 2019 Was A MasterpieceThe film gave a role for the product in people’s homes and gave parents a reason to buy something they might feel bad about.3 min read·Aug 9, 2020----
Lyndon MorantSnap’s ‘Real Friends’ Campaign Used Their Competitor’s Strength Against ThemIn a campaign that Sun Tzu would have been proud of, Snap Inc followed their disappointing Q2’19 earnings with a radical attack against…3 min read·Aug 9, 2020----
Lyndon MorantOn Creativity, Part II: PerspirationWho are we targeting? Where are we going to speak to them? These 11 Tips will help you find the answers.7 min read·Jan 7, 2019----
