SWOT Analysis of Businesses

An accomplished Las Vegas real estate executive, Lynn Galindo has served in marketing positions with the Pulte Homes Corporation and New Home Star. She has led operations as principal and partner of Las Vegas company Real Estate Strategies, LLC, since 2009. Lynn Galindo credits a great deal of her success to SWOT analysis.

Short for Strengths, Weaknesses, Opportunities, and Threats, SWOT analysis is a technique that has helped many people in their professional and personal lives. Uses of SWOT analysis include the finding of sustainable business niches in various market segments and the directing of career development to best capitalize on specific talents and prospects.

SWOT asks adherents to answer a series of questions to identify their strengths and weaknesses. The technique then requires adherents to thoroughly assess all impending opportunities and threats. Additionally, SWOT analysis suggests that users accept only precise, verifiable statements, prioritize the elements of each category to focus only on the most significant factors, and ensure that the options generated by the SWOT process are carried through to the development stage.

Lynn Galindo (Las Vegas)
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