Broadcasting & cable TV — an increasing demand

The broadcasting and cable TV market has expanded by 6% since 2010 and exceeded a value of $373 000 million. It is expected to continue with its stable growth and reach $475 000 million by the end of next year. TV advertising is the largest market segment with 48% of the overall value. The US market is the biggest one, accounting for 45% of the world broadcasting.
The industry is relatively competitive, as there is high differentiation, but restricted buyer power. There are more than fifty million subscribers and the market demand has grown a lot with 30% only between 2010 and 2011. In developed markets such as the EU figures have actually slowed down, but in booming ones such as Asia numbers are surging with increases in net income.
There are also several new markets, which are experiencing large percentages of growth. The Brazilian one is a perfect example, with companies such as Sky Brazil and Telesp. They have performed surprisingly well over the last year, with western investors considering the allocation of resources from the mature EU and US markets, towards more high-reward ones such as the Brazilian.