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How to create a “slippery slide” so readers can’t tear their eyes away from your writing — Every once in a while, you come across a book with an opening so good you just have to keep reading. This is what’s known as the “golden rule” of copywriting. The goal of each sentence is to keep your reader moving on to the next one. It’s what copywriting…

The exact steps you can take to multiply your chances of writing copy that converts readers into customers. — Maybe you want to work as a copywriter. Or you’re interested in driving more sales to your new online course. Maybe your company just asked you to revamp the website. If your goal is to sell anything, then you have to know how to write copy that moves people to…

Use this method the next time you’re in a creative rut — What does DNA look like? I bet a mental image of the double helix just popped into your mind. Yet there was a time when scientists struggled to understand what this fundamental building block of life looked like and repeatedly ran into dead ends trying to figure it out. That…

It all started with a movie. — The best movies are the ones that teach you an important lesson without even trying. For me, one such movie was About Time. After watching it, I got the idea to try a simple “time travel” thought experiment that turned out to be easy enough to do anywhere, and powerful…

Try this instead — I love to-do lists. There’s something extremely satisfying about putting a checkmark next to a completed task. Maybe that’s why I stuck with my checklist “system” for years, and it worked okay — until I tried time blocking. My productivity doubled overnight. How to use time blocking The idea behind time blocking is simple: Divide…

What to consider before going down this career path. — You like to write. You enjoy marketing. You “get” human psychology. Three desirable traits for anyone thinking about becoming a copywriter. But before you make the decision to dive head first into a career change, here are the pros and cons of working as a full-time copywriter to consider. For…

The magic ingredient shared by extraordinary works of music, art and writing. — I’ve listened to it at least 1,000 times. And no matter how many times I hear this piece of music, I’m astonished by the beauty and emotion it communicates through sound. The piece I’m talking about is called Nuvole Bianche by Ludovico Einaudi. And in my humble opinion, it’s one…