Vernaculo: “a Practice in Capitalist Surrealism”
Last year, DJ collective Future Brown released their video for “Vernáculo” featuring Afro Latiná rapper and songstress, Maluca. The beginning of the video displays Future Brown’s logo plastered over digital liquid base, body creme, lipstick and mascara bottles. The aesthetics of the video are meant to reflect that of L’Oreal and Revlon advertisements. Black and non-black women of color are highlighted and glorified in roles that are traditionally reserved for white women and lighter skinned WOC in cosmetic commercials. Future Brown’s message is loud and clear; dark skin is global and beautiful.
The caption under their video reads: “Appropriating the advertising language of global beauty brands like L’Oreal and Revlon, ‘Vernáculo’ is an exercise in capitalist surrealism.”
Check out Future Brown below: