Martin CowaninThe Business CaseWhen is the best time to use business comparison?The concept of business case comparison can be relevant at both spectrums of the sales cycle. So, let’s explore each scenario a little…May 11, 2021May 11, 2021
Martin CowaninThe Business CasePulling forward revenue…what does this mean?We are often asked “what is the impact of improving time-to-market or reducing the sales cycle?”Apr 6, 2021Apr 6, 2021
Martin CowaninThe Business CaseMoving the needleReal value to business decision making or just interesting?Jun 15, 2017Jun 15, 2017