8 (safe) link building strategies

Link Building is one of the most used SEO positioning strategies. It is based in obtaining external links of relevant pages similar to your topic in order to improve the positioning of your website in Google search results.

The point is that Google crawls links to establish a ranking of sites in search results. So, if your website does not have a good profile of links, you can hardly climb to the highest positions. With Link Building you can get a volume of quality visits to the web. But it is best to do it naturally.

Important: The Link Building has to be natural for Google not to penalize us. Be clear that not being penalized is more useful than carrying out any strategy.

8 USEFUL LINK BUILDING STRATEGIES

1. Link Baiting: Offer quality content. This is the best strategy to get links naturally. Your links will be shared on other websites to be able to share the content. There is nothing better than publish content that is of great utility and value to your audience.

2. Improve your personal brand. Why is so important? The brand image brings quality as a professional and gives more quality to our contents.

3. Relational Link Building. Link content from other professionals in your articles that bring some value and maybe they mention you in their blogs. In addition, you can also include Guest Blogging quality inviting another blogger to write an article in your blog to enrich it. It is useful to increase domain authority and get more quality links.

4. Do not bet on many links, but rather on quality ones. How many times have we heard that “no matter quantity, but quality”. And, in this case, the quality can prevent us from being penalized by Google.

5. Provide multimedia content and infographics. It is proved that you can achive more “dofollows” in those contents that include an infographic.

6. Enter phrases-link. Enter links in some sentences of your blog so they can be shared on social networks, especially. This allows readers to share their followers a link to your blog and, who knows, get some quality extra links.

7. Analyze your followers and ask them to share a link to your blog. You must find those who share your content, who may be more predisposed to share a link to your blog.

8. Do not forget to select quality links for your blog. For the Link Building is also important the links that you include in your articles. It is important to refer to the best of your subject or sites that Google understands as ‘reference’ as media or Wikipedia. In this way, the links you receive will be more powerful.

ACTIONS WE SHOULD NOT DO

Otherwise, Google will penalize us:

• Buy links.
• Agree to publish links with another professional.
• Use a program to place your links automatically.

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