A sense of determination is almost palpable. The words ‘feminism’, ‘sexism’ and ‘misogyny’ have been now used perhaps more than ever. Can it be said that the feminist activism is tired, marginal or even half-hearted? Hardly. With some authors claiming that we are now witnessing the fourth wave of feminism, the discussion surrounding the topic becomes omnipresent.

It is not surprising, then, that feminism is present in the media, both digital and traditional, and also, more broadly, in the mainstream culture. On Twitter, we have trending hashtags (e.g. #YesAllWomen or #WeTrustWomen). In the music industry, there’s Beyoncé using samples from a speech “We should all be feminists”, delivered by Nigerian writer Chimamanda Ngozi Adichie.

On the other hand, we have Veet apologising for their ‘Don’t risk dudeness’ US television ad. Then, there’s the Sun, and its all-revealing page 3, being removed from sale at 29 UK universities. Not to mention ‘Robin Thicke’s ‘Blurred lines’ being accused of glorifying violent sex. These examples, just to list a few, provide evidence for the existence of an ongoing debate surrounding the topic.

Is, then, the influence of feminist activism visible in popular culture? Undoubtedly. Do all feminists agree as to how the equality agenda should be achieved? Not necessarily. There will be those criticising some forms of activism or accusing them of not helping the cause. As far as feminism goes, one thing remains constant — feminists, to use the clichéd phrase, agree to disagree.

So why is it important for feminism to continue being part of mainstream culture? Well, primarily it’s the fact that it encourages debate. Only the discussion of issues surrounding gender inequalities can help to refine ideas and suggestions proposed by feminists, ultimately allowing them to come to fruition. Most importantly, however, the translation of the equality agenda into practice is not possible without involving the wider public and achieving a general consensus.

Will feminism continue to be part of popular culture?

Hope so…

Photo by joao xavi (Flickr)