Creating an original brand name
Creating an original brand name

Creating a unique brand name in today’s world can be one of the single most challenging tasks a business will face. With an estimated 300 million+ companies in the world today, the chances of coming up with a name that has already been taken are high. A name needs to represent the overall mission of the company and encompass the brand positioning, values and tone of voice whilst at the same time ensure that it is ownable, pronounceable, spellable and has no negative connotations. …

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