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Creating an original brand name

Creating a unique brand name in today’s world can be one of the single most challenging tasks a business will face. With an estimated 300 million+ companies in the world today, the chances of coming up with a name that has already been taken are high. A name needs to…


A question to get started…

Think about a brand you love. Got it?

Great. Now think about why you love it?

Next, think about a brand you’re not so keen on. And again, ask yourself why? What is it about the brand that you dislike?

In most cases, your first…


We hear the phrase ‘design process’ mentioned a lot in the industry, but what does it actually mean? And how can it help a project run smoothly regardless of whether you have completed countless branding projects or if this is your first opportunity?

In brief, you start a project with…


Image left: @wishesandwellies / Right: @littlehotdogwatson

We recently caught up with our friend and client Emma Watson, founder of Little Hotdog Watson who we first met back in 2016 when we created the brand identity. …


The top-secret project we’ve been working on for the BBC has finally been released! Nightfall is a new interactive multiplayer game for eight to 11-year olds. …


New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game.

But with influencers having created such a powerful and established online presence in their own right, can stepping into longer term collaborations…


Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries.

A packed calendar of events across the globe sees brands constantly unveiling new looks for style-conscious consumers to apply to their…


Our team here at MERó has created bespoke branding and new packaging designs for a series of collaborations between Beauty Bay and popular lifestyle, fashion and beauty vloggers.

The online beauty destination has teamed up with YouTube and Instagram personalities to produce unique eyeshadow and highlighter palettes, tailored to each…


Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is this year’s key theme for National Stress Awareness Day (7th November) — highlighting how consumer’s digital experiences could actually be stressing them out.

And we’ve all been there — trying to get on with…


They’re being dubbed as more influential than Millennials and have an estimated spending power of £109 billion — so how are digital designers upping their game to grab the attention of the all-powerful Gen Z?

It’s all change again for the digital design industry working with brands that need to…

MERó

A Digital-first Branding and Design Agency worksbymero.com

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