Mahta EmraniIs there an opportunity for home appliance brands in China?NOTE: This article is an edited extract from a larger analysis of China’s consumer market.May 27, 2017May 27, 2017
Mahta EmraniBrand Loyalty. A Marketing Paradox?Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and…Oct 2, 2016Oct 2, 2016
Mahta EmraniThe Prevalence of Gender Discrimination, Mad Men StyleThose who follow the news about the advertising industry may have come across a few headlines about a sexual harassment suit that was filed…Apr 29, 2016Apr 29, 2016
Mahta EmraniAttitudes Towards Fast Fashion; It’s Not What You Would ExpectOne of the promises of globalization has always been the hope for a better future. For those living in consumer economies, globalization…Apr 29, 2016Apr 29, 2016
Mahta EmraniMONSANTO. An Evil Corporation or a Social Innovator?A 2010 study conducted by Havas Media revealed a startling finding. It unveiled the extent of disconnect that existed between consumers and…Mar 25, 2016Mar 25, 2016
Mahta EmraniMarket Research ‘can’ be strategicI recently attended a technology conference in Santa Monica, CA. Some of the most brilliant minds in business, technology, and media /…Dec 9, 2015Dec 9, 2015
Mahta EmraniWhy I decided to get a masters in communicationsAfter 18 years working in research and design, I have decided to go back to school to get a degree in communications. People who know me…Nov 30, 2015Nov 30, 2015