Launching A Law Firm With A Strong Brand Identity

As the year 2014 drew to a close, two young lawyers based in the capital city of Abuja came together to start a law firm that will provide legal advice and representation to clients.

“Abuja is a fast becoming more than just the seat of government; it is becoming Nigeria’s second business capital. People are establishing businesses and expanding the same and they will need quality legal representation and advice,” said Minso Wathanafa, one of the founders.

Wathanafa and his partner decided to leverage on their 13 years combined experience as legal practitioners to help not just entrepreneurs and business owners to understand legal issues as it concerns their businesses, but to also provide all kinds of legal advisory services.

Their vision is to build an enduring law practice that will be top-rated and distinguished.

Based on this, we brainstormed together and got a name that captured the essence of their vision — Praeclara, which in Latin means noble and excellent.

MINDcapital also crafted a logo and accompanying brand items which captured the essence of the law firm.


Brand Pack

Praeclara Partners is located at Plot 490, Sulu Gambari Close, Off Wole Soyinka Avenue (2nd Avenue), Gwarimpa, Abuja, FCT.

They can be contacted via phone on 0809 267 3848, 0810 582 1928 and via email: