Inside The Growing Social Media Skills Gap
As most people know, when Facebook was introduced the social media world took off to a whole new level leading to expansion of the industry which included the introduction of platforms like Twitter, Snapchat, Instagram, and many others. At first, it was an acquired skill and considered somewhat rare for individuals in the workplace to have constant activity on any sort of social media platform. Nowadays, it is just common knowledge that everyone is on social media in one way or another.
As we learn from Ryan Holmes, the author of “Inside The Growing Social Media Skills Gap”, the social media world has expanded drastically and is now being used in every which way possible. Originally advertising was simple for businesses because all you needed was a television or radio commercial but this is old news as social media has taken over modern day society impacting how we live day to day. This has basically created competition and a skills gap for companies because now they must assure that the employees they are paying to use these platforms are doing it in the right ways. The down side is that this just adds to the companies to do lists because they must now train their employees the correct ways to portray theirselves and their employers on social media.
There are so many ways to use social media that ranges from simply getting the company name out there to as far as searching for customer feedback and insights, all of which is coming from anyone from anywhere around the world. On top of all of this, there is the personal side of social media that must also be accounted for when the social media topic is being discussed in the workplace.