The common truth is that every mobile app or mobile website in the world would not exist without mobile user experience design. Even the simplest application does have UX. At the same time, designing for mobile devices is a very sophisticated knowledge. Moreover, it has been dramatically improved over the last decade, transferred from one designer to another. Following the constantly changing design trends, it gives birth to mobile UX design best practices.
Below are top 10 practices which may be considered as useful tips for your design team.
Apple and Google Guidelines
With over 98% of market share as of Q4 2015, iOS and Android OS unconditionally head the worldwide smartphone OS market. So the first most common practice and recommendation at the same time is to keep following Apple iOS Human Interface Guidelines and Google Material Design for Android as long as these platforms exist and dominate.
This is what every designer should start from, literally. But take into account that UX knowledge is not separated from the guidelines being an integral part of design.
Although this practice is obvious, designers sometimes contrive to disregard those essential rules, especially when it comes to similar design across iOS and Android platforms. In this case, the best way is to find a happy medium like they do for Instagram, Facebook, etc.
Business Strategy Focus
Without understanding who potential users are and what the current situation on the market is, it’s quite difficult to produce appropriate mobile app UX design. Therefore, defining a business strategy and analyzing competitors should definitely go first. Especially for a startup, that is a new player on the market and follows the Lean Startup methodology. Then, the Build-Measure-Learn loops should be more effective with this accurate approach.
For instance, knowing that a mobile app is a chat for kids, designers use enlarged typography and optimize each screen to the minimum possible amount of elements:
Two Platforms — One UX
Here it doesn’t necessarily mean that design is similar across platforms. Quite on the contrary, even if it should be different, you may anyway think about creating one common UX first. It can follow either iOS or Android guidelines only. After all, this practice saves time spent on UX by a designer. Besides, creating UI for the second platform based on that for the first one doesn’t take extra time later.
A bit contradictory practice, isn’t it? But for a development company, saving time usually means saving money for its clients. And that means loyalty.
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