7 Most Popular Mobile App Analytics Services
We have made a list of top 7 best analytics tools for mobile apps that are currently available. They will help you track the performance of your application and make it even more successful. Mostly, you will see a lot of similar features in every tool, but still there are sufficient differences in both functionality and pricing, and we will cover them as well. Make sure to go through the list keeping your analytics needs in mind and you will find a solution that will fit your app best. It’s vitally important for every app developer to analyze the right key metrics, in order to be able to improve the application and gain more revenue from it. Now, let’s get to the app analysis tools.
Google offers website and application analytics for free. The free-of-charge basis is one of the best things about Google :) With the help of Google Analytics you can track the performance of apps for Android, iOS and other platforms. If you already use GA for your website, you can set up your application analytics and get all data in the same dashboard.
For some users, GA can seem vague and cluttered. This web and mobile analytics is really not the easiest tool to use. There is no support service in case something goes wrong, so you’ll have to go through tutorials and search for answers on your own.
Flurry, now a part of Yahoo, is a traditional mobile app analytics tool, similar to Google Analytics. It lets you analyze your app performance for free. Flurry is reasonably easy and it offers integration with SDK to CocoaPods / Xcode projects. The service is used by 250,000 developers, who analyze 800,000 apps in as much as 10 billion sessions daily.
Flurry is one of the best solutions available that can help you with your app marketing and analyzing needs.
This analytics tool for mobile apps enjoys great popularity as well. The best about Fabric is that it offers Crashlytics — the most lightweight, accurate and powerful crash reporting solution. With Fabric, you will be able to create better applications, understand your app users and develop your business. Giants like Instagram, Vine, Snapchat, Coursera and many others chose it to monitor their app performance.
In any case, Fabric is the leader of the mobile analytics market, so you should definitely try this service out. If after a while you see that it doesn’t fulfil some of your specific needs, you can always connect other services.
This analytics service will provide you with information about user interaction with your apps. The platform analyzes user experience and behavior and creates extensive reports on that.
Appsee is also considered to be one of the best mobile analytics tools. It will probably work best for product managers and developers, as it gives a lot of information about the performance of the app and enables you to improve it continuously.
You might have second thoughts regarding Appsee because it’s not free and its customizability is finite.
This is another good mobile analytics and marketing service for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Leading companies use Localytics to monitor real-time user behavior on mobile and web devices. Localytics is a cloud-based product that suits marketers best. Founded in 2009, Localytics now supports more than 6000 customers with over 37,000 apps. The service is free for applications that have up to 10,000 monthly active users. The loudest clients’ names Localytics boasts of are Skype, HBO, The New York Times, eBay, Microsoft and Salesforce.
The Localytics website doesn’t say how much it costs as the number of app users grows, but it does say that it grows together with your business. Enterprise package includes exclusive features like account manager, personalized support, integration assistance, product training and raw data access.
When comparing the most popular analytics applications, we cannot leave out Countly. It is an open source real-time mobile app analytics service that presents itself as a solution for entrepreneurs. Counlty offers analytics for more platforms than a regular service would provide thanks to its open-source nature: iOS, Android, BlackBerry, Windows Phone, Apple Watch, Mac OS X, Unity3D and Flash. Professional Services, offered by Countly, include extra support for larger integration projects, custom development and training.
As for pricing, Countly offers a 30-day trial for familiarization with the service. There is a community edition, intended for non-commercial use. It is free, but limited in features. Enterprise edition of Countly starts at $250 per month. Let’s now get to the pros and cons of this analytics tool.
All in all, you won’t lose anything if you test Countly during a free trial month. Market leaders like Verizon, Samsung and Microsoft are among its featured clients.
It is another popular cloud-based SaaS application that can help you measure key metrics for mobile apps. Geckoboard was founded back in 2010. It’s a live TV dashboard software intended for improving major business indicators. Companies like Netflix, Slack and Airbnb use Geckoboard for their analytics and marketing needs. Now, let’s get to pros and cons of the service.
The pricing model of Geckoboard is quite flexible. You can check the service out during a free 30-day trial. If you decide to stick with the tool, you’ll need to pay for it based on the size of your business. There are three plans, Starter ($25 per month), Growth (149 per month) and Company (599 per month), so that everyone can find what fits their needs and possibilities best.
There’s always more
If, by some means, the top 7 mobile app analytics services did not satisfy all of your needs, here are 7 more platforms that are also good:
Whatever service you choose, you need to realize that setting up mobile app analytics requires time and effort, even if you decide on the simplest platform. Just the numbers themselves wouldn’t do much work, you’ll need to track data continuously and implement corresponding mechanics and marketing changes swiftly.
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