How to Create a Perfect Mockup for a Website?

The design stage is one of the most important steps in the development of a web-project. A website mockup is its face. A properly planned structure and custom design increase company awareness and customer loyalty, maintain a positive image, improve conversion rates and raise sales. These are the most vital indexes for a business, especially for a startup.

So, how to make a website mockup? We would like to share our own experience that allows us to work efficiently. This process usually consists of a few stages. Let’s take a look at them.

Information Gathering

This is the first step in the development of a successful website from scratch. It helps to understand your project better and plan future tasks carefully. To design a website mockup you need to define and precisely describe its tasks, goals and target audience. Don’t forget about choosing the right content.

  • Brief description of your project. Overall review of the project, presentation of your company and the value it brings the audience.
  • Purpose of your website. You should answer the question, why you need this website. Despite its apparent simplicity, it is a key to the success of your project. A website is usually aimed at providing information, promoting services, supporting clients, selling goods.
  • Website goals. What are the two or three specific measurable objectives the website has to reach? How is it going to do that better than any other website on the Internet? Clear goals allow developers to focus on what will have the greatest impact and promote the success of a company.
  • Target audience. Who will use this website? What group of people will help you to achieve your goals? It is very useful to imagine “perfect users” who will visit your website. Think about their age, gender and interests — this will help to define the best design style for your project.
  • Content. What information will your targeHow to Create a Perfect Mockup for a Website?t audience look at your website for? Are they in search of definite information about a product or a service? Do they want to make an online order, to find a friend with the same interest or to hire a contractor?
  • Examples. It would be good to have at least a small list of websites (not necessarily of your field) you like in terms of graphics, usability, etc. It will give designers an opportunity to initially assess the level of requirements to your project.

Based on the analysis of this information designers can make a detailed estimate of the next stage.

User Experience (UX) Development


When designers receive the task to create a website mockup the first thing they do is analyzing the project and related information.

  • Analysis of the subject. It is necessary to study and analyze the subject, delve into nuances, clarify missing points. It will help to create your own concept in the future.
  • Competitor analysis. To complete the defined business tasks your website should surpass competitors’ sites. It is required to make an overview of them, taking into consideration visual branding, navigation, calls to action and key features. Having determined what is good and how to eliminate that what is bad, you have a real chance to come up with a more successful solution.
  • Requirement analysis. This step presupposes identifying business, technical, social and aesthetic requirements to the project and its usability.
  • Inspiration from other designers. There are a lot of websites that collect best practices of web design. They can inspire new ideas and interesting solutions.


Careful planning at the beginning of design process is the key to successful results. It also gives an opportunity to accuraHow to Create a Perfect Mockup for a Website?tely calculate and reduce the price. The secret is: every hour spent on planning saves three-four hours at the development stage on the average.

Planning consists of the following parts:

  • Website functionality. General description of function blocks (search, catalogue, news feed, etc.)
  • Website structure. This is a list of all main sections and subsections of a website that have to be designed and drawn.
  • Page structure. This is a list of blocks thaHow to Create a Perfect Mockup for a Website?t should be on pages specifying their format.
  • Specifications. This document summarizes collected information. Being short and not too technical, it serves as a basis throughout a project. As a rule, it is regularly supplemented in the process of work.

When planning everything, you should always remember about the end-user. A good user interface (UI) ensures an easy-to-navigate website.

Sketching and brainstorming ideas

Sketches are a great way to start the design of any complexity. With a pencil and paper you are able to easily move from one idea to another. The key to making good sketches is to reject all visual elements and to focus on generating the best ideas for the future website. There should be no text and images too. They are usually replaced with lines and blocks.

Another important point is a good understanding of ​​what your visitors are looking for on the website. The task of a designer is to balance relative visibility of all visual elements on the page so that a user was attracted to the most significant things.

Sketches rarely take more than a couple of minutes. Here designers have the freedom to work, not burdened with the limitations of complex graphic editors. It is better to draw a bunch of rough sketches of your idea, reduce their number to several ones, and check whether you are on the right way or not. This method is good to select the best implementation.

Depending on how much you know about the project or on the expectations of the client, it is possible to skip this stage and move directly to wireframes.


Wireframes are a simple visual presentation oHow to Create a Perfect Mockup for a Website?f a website. They display page structure without the use of colors and any graphics (in most cases). This allows designers and developers to introduce offered features, graphic elements, structure and content of a website with the help of simple layouts.

Wireframes are not interactive and do not display a lot of details. They have simple design that lays the foundation for a project. They have to show how a website will work, but not how it will look. In some rare cases wireframes can closely coincide with the design of an actual web page, but they should not determine the final design (UI).

Wireframes play a crucial role in ensuring a more realistic experience with a product. They represent the visual hierarchy of pages, shapes and interactions of elements, determine what conteHow to Create a Perfect Mockup for a Website?nt deserves the greatest attention and how much space it can occupy on a page. Wireframes can be used in a definite sequence of screens to show how a particular task can be performed. They emphasize how easy and intuitive a product will be.

All elements in wireframes are usually displayed and arranged to introduce the following:

  • Structure. The availability of all necessary elements and the way they are put together.
  • Hierarchy. Displaying blocks in the current location, size, and their proportionality.
  • Functionality. Demonstration of the cross-work of website elements.
  • Behavior. The interaction of all blocks withHow to Create a Perfect Mockup for a Website? users.
  • Content. Displaying maximally realistic content on pages makes it possible to predict the size of blocks, and position them more accurately.
  • Breakpoints. Breakpoints for responsive design are getting more and more frequent at this stage. These are information split points and display options on different devices: desktops, tablets and mobile phones.

It is preferable to create up to three options of wireframes experimenting with basic components, navigation, sizes and UI design. The one that best fits the requirements of a client is a winner.

At this stage, the communication of a client with a designer is crucial. It determines if the final version of a website will meet his needs and tastes. It is important that he works closely with a designer, expresses his ideas and wishes, discusses his likes and dislikes until all objectives are achieved.

Clients always have access to the latest versions of wireframes. Our workflow is organized in such a way that they can add, delete or modify any sections or features. Sharing the workflow with a client gives a designer space for creativity and helps implement innovative design ideas, if they have been approved. And what is more important — it keeps a client up to date throughout project development.

Wireframe prototyping

Clients should understand how their website will work. Prototyping can be extremely useful in this situation. Prototypes make it easier to describe the performance of a website. They allow all interested parties to focus on features and user interactivity only.

The prototype is a more detailed interactive representation of a final product, based on wireframes. Prototyping allows reviewing a project before spending time and money on technical development.

How to Create a Perfect Mockup for a Website?

There are a lot of tools for prototyping. For example, MLSDev uses the one called Invisionapp. Prototypes are made after wireframe (UX) development or simultaneously with it (depending on how much a customer wants to delve into the process of creating his website).

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