Top Industries that Can Benefit from Mobile Apps
Many industries have been disrupted by mobile apps — just think of Uber and see how a ride-sharing app changed the dynamics of the transportation industry. In many ways, mobile is convenient, fast, and smart, which means users can do increasingly more than ever before on their devices. Between 2008 and 2017 the number of apps in the different app stores has grown from 800 to more than 2 million apps according to Statista. Coupled with the sensors on smartphones, artificial intelligence, virtual reality, and augmented reality, smartphones have become on-the-go computing machines. The result is then that it is a no-brainer for innovative companies in various industries to leverage on this fact and to provide new solutions, engage their customers, and, ultimately, stay ahead of the competition. This article explores industries that can benefit from incorporating mobile app development into their development strategy and points out examples of companies doing so within these industries.
Sales figures from the retailer mobile app market are expected to rise to $206.35 billion in 2018 and were just over $80 billion in 2015. These numbers are not surprising though, seeing that almost 90% of e-commerce customers would rather make use of retail apps than to use mobile websites for their needs. For example, Target’s Black Friday sales from their mobile app increased by 200 percent. As well, companies like Amazon and Walmart also increased their sales by engaging with, and offering deals to, customers through their mobile apps. The reality when it comes to using mobile apps for the e-commerce industry is that it somewhat levels the playing field for small businesses looking to compete with established brands. Mobile apps also increase the probability that users buy more, considering they browse through more products while using mobile apps — about 286% more — than when visiting mobile websites. With these numbers rising as the years progress, it is imperative that companies adopt e-commerce app development as part of their growth strategy.
Here is one of our e-commerce projects:
Learn more about GoPuff in the case study.
Hospitality and Food Service Industries
The hospitality and food service industries are some of the largest industries in the world, with the retail value of hotels alone totaling more than $495 billion. Being predominantly a service industry, it is pertinent for business owners in this field to prioritize customer experience. This experience is inclusive of before, during, and after their stay. For example, in the hotel industry, hotels can use mobile apps to offer discounts and loyalty programs as well as to notify users of upcoming events near the hotel. During their stay, users should be able to make requests using the mobile app, which can then be dealt with almost immediately. After their stay, apps offer a quick way to receive feedback from customers, as well as to make invoicing and billing straightforward. Across the food service industry, mobile apps are revolutionizing how restaurants engage with their customers. For example, with Kabaq — a restaurant ordering app infused with augmented reality — customers can visualize how a restaurant’s food will appear on their table. Apps like World Around Me also aid customers in making restaurant choices by providing reviews, operating hours, and contact information for restaurants in more than 200 countries. Starbucks’ Mobile Order & Pay app has enabled the company increase transactions by up to 20 percent in the US and is a perfect example of the added benefit of adopting the use of mobile applications in the food service and hospitality industries.
We have experience in creating apps for the hospitality and food service industry.
More information about McDonald’s Baltics can be found in the case study.
Entertainment and Media Industries
The average smartphone user spends about 15 percent of their time on music, media, and entertainment mobile apps. There’s no overstating the fact that the entertainment and media industries are content-driven — videos, music, news, gossip, interviews, and much more. It is this singular notion that drives the industries. Now, with the help of mobile apps for entertainment, content is on demand — with live scores for sporting events, movie reviews, movies, TV shows, and music streaming, recent news, etc. Users are no longer confined to fixed time slots for programs; they can access any content they desire anytime, and anywhere they are, through mobile apps. Push notifications from news apps also keep users abreast of breaking news, with users pursuing the stories that pique their interest. With geolocation, media and entertainment providers can also tailor the content for each user according to their location. For someone in the UK, a music app can present the top ten music videos from the UK rather than other countries. This level of personalization is gaining traction and the future of mobile app development in the media and entertainment industries is one to watch closely.