Author, speaker and founder of Marketing Mentor, the go-to online resource for creative professionals who want better projects with bigger budgets.
When I was 16, I was, you might say, a little chubby.
So getting my first official job as an after-school ice cream scooper at Baskin Robbins presented a significant challenge. I already knew about slippery slopes and…
Do you ever look back at the path you’ve trod, all the way back, to pinpoint the first domino, the one action you took way back that led you to where you are now?
For me, one of those actions had to do with HOW Magazine.
Is yours among them?
My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are!
When I advise creative professionals on their own content marketing, I often hear, “I don’t have anything to say.”
I know that when they say it, they do believe it. But to me, it’s another lame excuse (along with “I’m…