BPI announces new free masterclasses

The BPI has announced their latest round of training masterclasses and the introduction of their first ever online webinars.

The training masterclasses are free to all BPI member companies while the first webinar on 29 September, Campaign Surgery, Future Trends, is also open to non-members.

The masterclasses cover all aspects of customer engagement through digital marketing, social media and communications, as well as including an introduction to the music industry.

Chris Tams, BPI member services director, said: ‘These masterclasses are typically met with a hugely positive reaction from our members, and to cater to this growing demand we’ve been happy to increase the numbers each year.

‘The fact they are free is clearly part of their appeal, but the feedback we receive suggests attendees also really value the quality and breadth of what’s on offer. Many come thinking they already have a pretty good understanding but leave feeling they have learned something totally new that can only help them in their work. We invite anyone interested to get back to us as soon as possible to book their place and avoid disappointment.’

The 12 masterclasses/webinars announced for the fourth quarter of 2016 are below:

1 September — Advertising Masterclass
 4 September — Introduction to the Music Industry
 15 September — Streaming Marketing 101, Campaign Surgery
 29 September — WEBINAR Campaign Surgery, Future Trends * also free to non-members
 6 October — Channelling You, Social Savvy
 13 October — YouTube Masterclass
 19 October — Introduction to the Music Industry
 27 October — Streaming Marketing 101, Advanced Advertising
 3 November — Social Savvy, Homing In
 10 November — Campaign Surgery, Future Trends
 17 November — WEBINAR Streaming Marketing 101, Channelling You
 24 November — Channelling You, Video Beyond YouTube
 Members are advised to contact Chris Tams, BPI Director of Members Services, chris.tams@bpi.co.uk to reserve their places.

The classes will be hosted at the BPI’s County Hall, Westminster base (1.30pm — 5.30pm), although the webinars will be available online.

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